Faculdade de Filosofia, Letras e Ciências Humanas, Universidade de São Paulo, São Paulo, Brasil.
Cad Saude Publica. 2022 Mar 18;37Suppl 1(Suppl 1):e00128120. doi: 10.1590/0102-311X00128120. eCollection 2022.
As the agenda for promoting adequate and healthy food is strengthened in Brazil, national food industries associations have changed their corporate political activity (CPA). Highlighting the Brazilian Food Industry Association (ABIA), the Brazilian Dairy Association and the Sugarcane Industry Union, and addressing the period between 2014 and 2020, this article analyzes this change in its representative, communicational and institutional dimensions. Methodologically based on the CPA identification model, the sources of the work comprise records of participant observation in the Pensar Agropecuária Institute (IPA) and in the Brazilian National Congress, notes of interviews with directors and technicians from business and political associations, in addition to various documents and websites of the associations, the State and civil society. The results show that, in the representative dimension, the food industries associations reformulated their lobbying in Congress, creating a commission in the IPA for that purpose; in the communicational dimension, there was increased prominence of a narrative of appropriation of the agenda for adequate and healthy food, a discursive strategy that was followed by two other narratives, one in opposition to the agenda, the other of shifting corporate responsibilities to individual decisions; finally, in the institutional dimension, there were notable changes in the ABIA, in addition to the creation of other associations and networks. The conclusion indicates that the CPA of the main food industries associations in the country is changing sharply to respond to criticisms of the commercial determinants of health.
随着巴西促进充足和健康食品议程的加强，国家食品行业协会改变了他们的企业政治活动（CPA）。本文以巴西食品工业协会（ABIA）、巴西乳业协会和糖业联盟为重点，分析了其代表性、沟通和制度维度的这一变化，时间跨度为 2014 年至 2020 年。方法上，本文基于 CPA 识别模型，工作的来源包括在 Pensar Agropecuária 研究所（IPA）和巴西国会的参与观察记录、与商业和政治协会的董事和技术人员的访谈记录，以及协会、国家和民间社会的各种文件和网站。研究结果表明，在代表性维度上，食品行业协会在国会重新制定了游说策略，在 IPA 为此目的创建了一个委员会；在沟通维度上，对适当和健康食品议程的占有叙述有所增加，这是一种话语策略，随后出现了另外两种叙述，一种是反对该议程，另一种是将企业责任转移到个人决策上；最后，在制度维度上，ABIA 发生了显著变化，此外还创建了其他协会和网络。结论表明，该国主要食品行业协会的 CPA 正在发生急剧变化，以应对对健康的商业决定因素的批评。
