School of Chinese Language and Culture, Zhejiang Yuexiu University, Shaoxing, China.
Shaoxing Culture and Tourism Industry Research Institute, Zhejiang Yuexiu University, Shaoxing, China.
Front Public Health. 2022 Mar 9;10:780476. doi: 10.3389/fpubh.2022.780476. eCollection 2022.
This article examines the impact of digital economy on the integration of China's cultural tourism industry in the context of COVID-19 by measuring the integration degree of cultural tourism industry as a substitute variable of cultural tourism integration. The empirical study found that the development of digital economy during the COVID-19 pandemic did promote the integration of China's cultural tourism industry, and compared with year 2019, the digital economy has strengthened the integration of cultural tourism industry. During the COVID-19 pandemic, the development of digital economy has promoted the integration of China's cultural tourism industry, and the positive effect of digital economy on the integration of China's cultural tourism industry has gradually strengthened compared to previous ones. The digital economy has played a mediating role in the impact of COVID-19 on the integration of China's cultural tourism industry. Therefore, China should formulate macropolicies and digital economy-related policies to strengthen the ability of digital economy to deal with risks and improve the digital system.
本文通过测度文化旅游业融合度作为文化旅游融合的替代变量，考察了新冠肺炎疫情背景下数字经济对中国文化旅游业融合的影响。实证研究发现，新冠肺炎疫情期间数字经济的发展确实促进了中国文化旅游业的融合，且相较于 2019 年，数字经济增强了文化旅游业的融合程度。新冠肺炎疫情期间，数字经济的发展促进了中国文化旅游业的融合，且数字经济对中国文化旅游业融合的正向作用较以往有所增强。数字经济在新冠肺炎疫情对中国文化旅游业融合的影响中起到了中介作用。因此，中国应制定宏观政策和数字经济相关政策，以增强数字经济应对风险的能力，完善数字系统。
