Department of Student Affairs, Baylor College of Medicine, Houston, TX, USA.
IVUmed, Austin, TX, USA.
World J Urol. 2023 Dec;41(12):3801-3806. doi: 10.1007/s00345-023-04661-z. Epub 2023 Oct 30.
To evaluate whether X, formerly known as Twitter, is being used effectively to advance the goals of International Volunteers in Urology (IVUmed). How is X activity associated with end-user engagement?
Monthly analytics of the X account @IVUmed were reviewed between September 2014 and November 2022 using https://analytics.twitter.com/ . Outcomes included tweets, mentions, impressions, engagements, interactions, followers, and profile visits. Statistical analysis using Mann-Whitney U test and Spearman's rank-order correlation was performed. Top tweet content between December 2020 and November 2022 was also analyzed and assigned one of seven different categories: research, workshops, mission statement, educational materials, fundraising, individual spotlight, and other.
Of @IVUmed's 1668 followers, 1334 (80.0%) were individuals. One thousand one hundred twenty-six (84.4%) individuals listed their locations with the majority (79.8%) residing in high-income countries. Tweet impressions have increased over time; they were significantly higher (p < 0.01) on average after the onset of COVID-19 in March 2020. From December 2020 to November 2022, new followers were positively correlated with tweet impressions (p < 0.01), total mentions (p < 0.01), and profile visits (p < 0.01). Profile visits were positively correlated with total tweets (p < 0.01). The content categories for monthly top tweets that proportionally garnered the most engagements were workshops (50%) and individual spotlight (29%), despite not being the most tweeted about content categories.
Non-profit organizations wishing to increase their web-based outreach can benefit from increased primary X activity. While not evaluated in this study, it may also improve fundraising capabilities. Nevertheless, periodic review of account activity is important to ensure engagement of the targeted audience.
评估 X（前称 Twitter）是否被有效地用于推进国际志愿泌尿外科医师协会（IVUmed）的目标。X 的活动如何与最终用户参与度相关联？
使用 https://analytics.twitter.com/ ，回顾 2014 年 9 月至 2022 年 11 月期间 X 账户@IVUmed 的每月分析。结果包括推文、提及、印象、参与度、互动、关注者和个人资料访问。使用 Mann-Whitney U 检验和 Spearman 秩相关进行统计分析。还分析了 2020 年 12 月至 2022 年 11 月期间的热门推文内容，并将其分为以下七个不同类别之一：研究、研讨会、使命宣言、教育材料、筹款、个人亮点和其他。
@IVUmed 的 1668 名关注者中，有 1334 名（80.0%）是个人。1126 名（84.4%）个人列出了他们的所在地，其中大部分（79.8%）居住在高收入国家。推文印象随着时间的推移而增加；在 2020 年 3 月 COVID-19 爆发后，它们的平均值显著升高（p<0.01）。从 2020 年 12 月至 2022 年 11 月，新关注者与推文印象（p<0.01）、总提及（p<0.01）和个人资料访问（p<0.01）呈正相关。个人资料访问与总推文呈正相关（p<0.01）。每月热门推文的内容类别中，获得最多互动的是研讨会（50%）和个人亮点（29%），尽管它们不是最常被提及的内容类别。
希望增加基于网络的宣传的非营利组织可以从增加主要 X 活动中受益。虽然在本研究中未评估，但它也可能提高筹款能力。然而，定期审查账户活动对于确保目标受众的参与度很重要。
