School of Management Engineering, Zhengzhou University of Aeronautics, Zhengzhou, 450046, China.
, Zhengzhou, China.
Environ Sci Pollut Res Int. 2022 Sep;29(45):68396-68409. doi: 10.1007/s11356-022-20683-3. Epub 2022 May 11.
Under environmental policies and consumers' green preferences, firms are facing the problem of how to improve the efficiency of emission reduction (ER) and increase profit. In this paper, we construct an analytical framework that includes a manufacturer and a retailer to explore the value of cooperative ER under the carbon cap-and-trade mechanism (CCTM). The manufacturer invests in green technologies to reduce emissions, and the retailer can choose whether to implement green marketing. We find that cooperative ER can increase the manufacturer's ER level and the profit of the manufacturer and the retailer. In the retailer-led situation, the manufacturer's ER level and the retailer's marketing level are both higher than in the manufacturer-led situation. Moreover, the economic performance of the supply chain (SC) is better. Furthermore, when consumers have a strong green preference, the value of cooperative ER is greater; in addition, the advantage of the retailer-led situation is more obvious. Our work enriches the ER theory and provides guidance for firms to reduce emissions.
在环境政策和消费者的绿色偏好下，企业面临着如何提高减排效率（ER）和增加利润的问题。本文构建了一个包含制造商和零售商的分析框架，探讨了在碳限额与交易机制（CCTM）下合作减排的价值。制造商投资绿色技术以减少排放，零售商可以选择是否实施绿色营销。研究结果表明，合作减排可以提高制造商的减排水平和制造商及零售商的利润。在零售商主导的情况下，制造商的减排水平和零售商的营销水平都高于制造商主导的情况。此外，供应链（SC）的经济绩效更好。此外，当消费者有强烈的绿色偏好时，合作减排的价值更大；此外，零售商主导的情况的优势更加明显。本文的工作丰富了 ER 理论，为企业减排提供了指导。
