Faculty of Organization and Management, Institute of Marketing and Sustainable Development, Lodz University of Technology, Wolczanska 215 Street, 90-361 Lodz, Poland.
Faculty of Organization and Management, Institute of Management, Lodz University of Technology, Piotrkowska 266 Street, 90-361 Lodz, Poland.
Int J Environ Res Public Health. 2022 Apr 26;19(9):5259. doi: 10.3390/ijerph19095259.
A conscious approach to the issue of food traceability on the part of consumers is essential for making rational food purchases, which in turn contributes to sustainable consumption and globally, is an element of sustainable development. The study aims to assess the changes in consumers' buying behaviors in the context of food traceability before and during the COVID-19 pandemic, as well as the impact of sociodemographic factors on those changes. Therefore, an online survey was conducted on a sample of 1000 respondents who were Polish food consumers. The study covered aspects related to the traceability of food by consumers before and during the pandemic. The results allowed for positive verification of the H1: Polish consumers attitudes related to food buying process changed during the COVID-19 pandemic. The results didn't allow for fully positive verification of the H2: Sociodemographic factors significantly influence Polish consumers attitudes to the food shopping during COVID-19 period compared to pre-pandemic period. The significant influence was supported in almost all (in 6 out of 8) analyzed aspects in case of age, education, and place of residence. However, in case of gender it was confirmed only in terms of two out of eight aspects: choosing product of national origin and using the online form of ordering purchases.
消费者有意识地关注食品可追溯性问题，对于做出理性的食品购买决策至关重要，这反过来又有助于可持续消费，而在全球范围内，这是可持续发展的一个要素。本研究旨在评估在 COVID-19 大流行之前和期间，消费者购买行为在食品可追溯性方面的变化，以及社会人口因素对这些变化的影响。因此，对 1000 名波兰食品消费者进行了在线调查。该研究涵盖了消费者在大流行之前和期间对食品可追溯性的相关方面。研究结果证实了 H1：波兰消费者与食品购买过程相关的态度在 COVID-19 大流行期间发生了变化。研究结果并没有完全证实 H2：与大流行前相比，社会人口因素会显著影响波兰消费者在 COVID-19 期间对食品购物的态度。在几乎所有（8 个方面中的 6 个）分析的方面中，年龄、教育程度和居住地都支持这一显著影响。然而，在性别方面，仅在 8 个方面中的两个方面得到了证实：选择国产产品和使用在线订购购买形式。
