Menon Devadas
IGNOU University, Ahmedabad 380058, Gujarat, India.
Heliyon. 2022 May 14;8(5):e09412. doi: 10.1016/j.heliyon.2022.e09412. eCollection 2022 May.
This study extends the uses and gratifications research into the feature use of social media platforms by identifying the motives for updating 'Stories' on three social media platforms, i.e. WhatsApp, Instagram and Facebook. Using survey data from adults (N = 338), this research identified seven motivations (i.e. ) for updating Stories on WhatsApp, Instagram and Facebook. Age and gender differences were identified in the motivations for updating Stories on the three platforms. Cross-platform analysis revealed significant differences in the motivations for updating Stories across the three platforms. Social influence and disclosure motives positively predicted the intensity of updating Stories on all three platforms. Socially rewarding self-promotion predicted the intensity of updating Stories on Instagram and Facebook. Social sharing positively predicted the intensity of updating Stories on WhatsApp and Instagram, and trendy fashion emerged as a positive predictor of story updates only on Instagram. Finally, an analysis of social and psychological predictors revealed that Interpersonal interaction and Social activity positively predicted the intensity of updating Stories across the three platforms. Narcissists also exhibited high intensity of updating Stories on WhatsApp, Instagram, and Facebook.
本研究通过确定在三个社交媒体平台（即WhatsApp、Instagram和Facebook）上更新“动态”的动机，将使用与满足理论研究扩展到社交媒体平台的功能使用方面。本研究利用来自成年人（N = 338）的调查数据，确定了在WhatsApp、Instagram和Facebook上更新动态的七个动机。研究发现，在这三个平台上更新动态的动机存在年龄和性别差异。跨平台分析显示，在这三个平台上更新动态的动机存在显著差异。社会影响和自我表露动机正向预测了在所有三个平台上更新动态的强度。具有社交回报性的自我推广行为正向预测了在Instagram和Facebook上更新动态的强度。社交分享正向预测了在WhatsApp和Instagram上更新动态的强度，而时尚潮流仅在Instagram上成为动态更新的正向预测因素。最后，对社会和心理预测因素的分析表明，人际互动和社交活动正向预测了在这三个平台上更新动态的强度。自恋者在WhatsApp、Instagram和Facebook上也表现出较高的动态更新强度。
