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信息疫情期间政府社交媒体信息质量对公众恐慌的影响

The Impact of Government Social Media Information Quality on Public Panic During the Infodemic.

作者信息

Zhai Shanshan, Li Yuanxiang John, Chi Maomao

机构信息

School of Information Management, Central China Normal University, Wuhan, China.

Sawyer Business School, Suffolk University, Boston, MA, United States.

出版信息

Front Psychol. 2022 May 13;13:908213. doi: 10.3389/fpsyg.2022.908213. eCollection 2022.

Abstract

The COVID-19 pandemic triggered the first global "Infodemic" in the era of social media. Understanding how governments deal with the negative impacts of the infodemic (e.g., public panic) has become a priority. This paper uses the theoretical framework of the Elaboration Likelihood Model (ELM) to explore mechanisms for alleviating panic associated with the infodemic. It considers, in particular, the quality of information circulated on Government Social Media (GSM) as the central route and local government trust as the peripheral route. An empirical study was conducted using data from a focus group interview and a questionnaire survey collected within the first three weeks following the citywide lockdown of Wuhan, China. The results show that as: (1) Quality of GSM information does not significantly reduce public panic, but local government trust significantly increases people's pandemic prevention knowledge; (2) Pandemic prevention knowledge is a critical mediator between information quality of GSM and public panic, as well as local government trust and public panic; and (3) Information quality of GSM significantly increases people's trust in local governments. This paper contributes to the literature on infodemic and government social media and provides implications for practice.

摘要

新冠疫情引发了社交媒体时代的首次全球“信息疫情”。了解政府如何应对信息疫情的负面影响(如公众恐慌)已成为当务之急。本文运用精细加工可能性模型(ELM)的理论框架,探讨缓解与信息疫情相关恐慌的机制。具体而言,它将政府社交媒体(GSM)上传播的信息质量视为中心路径,将地方政府信任视为边缘路径。利用在中国武汉全市封城后的前三周内收集的焦点小组访谈和问卷调查数据进行了实证研究。结果表明:(1)政府社交媒体信息质量并未显著降低公众恐慌,但地方政府信任显著增加了人们的疫情防控知识;(2)疫情防控知识是政府社交媒体信息质量与公众恐慌之间以及地方政府信任与公众恐慌之间的关键中介;(3)政府社交媒体信息质量显著增加了人们对地方政府的信任。本文为信息疫情和政府社交媒体方面的文献做出了贡献,并提供了实践启示。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/1339/9135972/63370337c9aa/fpsyg-13-908213-g001.jpg

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