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通过改变默认设置推动新冠疫苗接种:一项随机对照试验

Nudging COVID-19 Vaccine Uptake by Changing the Default: A Randomized Controlled Trial.

作者信息

Tentori Katya, Pighin Stefania, Giovanazzi Giulia, Grignolio Andrea, Timberlake Benjamin, Ferro Antonio

机构信息

Center for Mind/Brain Sciences (CIMeC), University of Trento, Rovereto, Italy.

Centre for Medical Sciences (CISMed), University of Trento, Trento, Italy.

出版信息

Med Decis Making. 2022 Aug;42(6):837-841. doi: 10.1177/0272989X221101536. Epub 2022 Jun 6.

DOI:10.1177/0272989X221101536
PMID:35658775
Abstract

BACKGROUND

Although vaccination against SARS-CoV-2 is considered the central strategy against the pandemic, uptake lags behind target rates.

METHOD

To explore whether this rate could be enhanced by a nudging strategy that exploits the status quo bias, we conducted a randomized controlled trial in northern Italy comparing vaccination acceptance among 2000 adults, ages 50 to 59 years, who were either invited to set an appointment (opt-in group) or assigned an individual appointment (opt-out group).

RESULTS

Results indicate a difference of 3.2 percentage points, which represents a 32% relative increase in the vaccination rate for the opt-out group compared with the opt-in group.

CONCLUSIONS

A significant portion of those who remain unvaccinated may not hold strong beliefs against vaccination but rather tend to inaction and may therefore be nudged toward vaccination with a reduction of action required.

HIGHLIGHTS

Reluctant adults (50-59 years), who had not yet received vaccines against COVID-19, were sent letters announcing appointment availabilityIn an RCT, the status quo option in the notices influenced the rate of vaccine acceptanceNudging via pre-scheduled appointments encouraged vaccine uptake more than invitations to schedule didSwitching the default option yielded a 32% relative increase (13.1% vs. 9.9%) in vaccination.

摘要

背景

尽管针对严重急性呼吸综合征冠状病毒2(SARS-CoV-2)的疫苗接种被视为应对疫情的核心策略,但接种率仍落后于目标水平。

方法

为探究利用现状偏差的助推策略是否能提高这一接种率,我们在意大利北部开展了一项随机对照试验,比较了2000名年龄在50至59岁之间的成年人的疫苗接种接受情况,这些成年人要么被邀请自行预约(选择加入组),要么被安排个人预约(选择退出组)。

结果

结果显示两组相差3.2个百分点,这表明选择退出组的疫苗接种率相比选择加入组有32%的相对增幅。

结论

很大一部分未接种疫苗的人可能并非强烈反对接种,而是倾向于不作为,因此可以通过减少所需行动来推动他们接种疫苗。

要点

尚未接种2019冠状病毒病疫苗的50至59岁的不情愿成年人收到了告知可预约的信件。在一项随机对照试验中,通知中的现状选项影响了疫苗接受率。通过预先安排预约进行助推比邀请预约更能促进疫苗接种。改变默认选项使疫苗接种率相对提高了32%(13.1%对9.9%)。

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