Yi Kui, Li Fengcai, Zeng Yanqin, Xie Changqing, Xu Ziqi
School of Business and Trade, Nanchang Institute of Science & Technology, Nanchang, China.
Media Art Research Center, Jiangxi Institute of Technology of Fashion Technology, Nanchang, China.
Front Psychol. 2022 May 23;13:900998. doi: 10.3389/fpsyg.2022.900998. eCollection 2022.
With the advent of the information age and advancement of digital technology, film and television tourism is developing rapidly under the joint action of the film industry and tourism industry, and has become a crucial form of cultural and entertainment consumption for individuals to pursue a better life in the new age. This study designs three experiments from the perspectives of identity conversion, motivation transfer, and demand change to conduct an empirical study on the mediating role of empathy for further exploring the internal mechanism of film-induced tourism in film and television tourism. The findings suggest that the three mediation hypotheses are all valid, indicating that film-induced tourism involves identity conversion from audiences to visitors, motivation transfer from watching to traveling, and demand change from interest to expectation through emotional media.
随着信息时代的到来和数字技术的进步，影视旅游在电影产业和旅游产业的共同作用下迅速发展，并已成为新时代个人追求美好生活的一种至关重要的文化娱乐消费形式。本研究从身份转换、动机转移和需求变化三个角度设计了三个实验，对共情的中介作用进行实证研究，以进一步探究影视旅游中电影诱发旅游的内在机制。研究结果表明，这三个中介假设均成立，表明电影诱发旅游涉及从观众到游客的身份转换、从观看动机到旅游动机的转移，以及通过情感媒介从兴趣到期望的需求变化。
