Division of Beauty Arts Care, Department of Beauty Arts Care, Graduate School, Dongguk University, Seoul, Republic of Korea.
Department of Beauty and Health Care, Namseoul University, Cheonan, Republic of Korea.
J Cosmet Dermatol. 2022 Dec;21(12):6575-6583. doi: 10.1111/jocd.15151. Epub 2022 Oct 24.
In 2019, coronavirus disease-19 (COVID-19) continues, and it is evolving and starting again. It is a situation to keep in mind that now is the era of With Corona (WC) and Long-COVID. "WC" will be a transformation of the quarantine system. The current situation is associated with health and beauty. Sustainability of healthy beauty is giving new meaning to well-being and well-dying.
Therefore, in this study, we empirically analyzed the changes in the perception of health and beauty among cosmetic consumers in the metaverse, which are recently becoming an issue in the WC era.
It was created by searching keywords such as "With Corona," "Health," "Life Beauty," "Customized inner beauty," "Customized cosmetics," "Metaverse," "DTC GT," etc. This study was conducted with reference to PubMed, Google Scholar, Riss, Scopus, and ResearchGate. Accordingly, a total of 472 papers were researched, and among them, 32 papers, which are the focus of the study, were finally included in this study.
As the era of WC changes, a new paradigm of converting the customer experience of the beauty market into a metaverse will be beginning. Accordingly, it is necessary to pay attention to changes in the cosmetic industry by reflecting the needs of consumers.
It is necessary to create a new mobile platform that encompasses three-dimensional health and beauty life using direct-to-customer genetic testing (DTC GT) with Web 3.0 in the metaverse that integrates life health and beauty in the WC era. Accordingly, it is expected that this article will be used as an invaluable marketing material in preparation for new changes in the metaverse cosmetics market in the future by clearly understanding the needs of consumers in the cosmetics industry, which are changing as they transformation to WC era.
2019 年，冠状病毒病-19（COVID-19）仍在继续，它正在不断演变和重新开始。这是一个需要记住的情况，即现在是带冠（WC）和长冠（Long-COVID）的时代。“WC”将是隔离系统的转变。当前的情况与健康和美容有关。健康美容的可持续性正在为幸福和良好的死亡赋予新的意义。
因此，在这项研究中，我们实证分析了元宇宙中美容消费者对健康和美容认知的变化，这在 WC 时代是一个近期出现的问题。
通过搜索“With Corona”、“Health”、“Life Beauty”、“Customized inner beauty”、“Customized cosmetics”、“Metaverse”、“DTC GT”等关键词进行创建。本研究参考了 PubMed、Google Scholar、Riss、Scopus 和 ResearchGate。因此，共研究了 472 篇论文，其中最终纳入了 32 篇论文作为研究重点。
随着 WC 时代的变化，将美容市场客户体验转化为元宇宙的新模式将开始。因此，需要通过反映消费者的需求来关注美容行业的变化。
有必要在 WC 时代利用元宇宙中涵盖生活健康和美容的三维健康和美容生活的直接面向消费者的基因测试（DTC GT）和 Web 3.0 创建一个新的移动平台。因此，预计通过明确了解在 WC 时代向美容行业转变过程中消费者的需求，本文将作为未来元宇宙化妆品市场新变化的宝贵营销材料。
