Garipe Leila Yasmín, Pace Natalia, Cane Ludmila, García Mariano Hernàn, Cofiño Fernández Rafael, Perman Gastón
Plan de Salud Hospital Italiano de Buenos Aires - Instituto Universitario Hospital Italiano de Buenos Aires .
Plan de Salud Hospital Italiano de Buenos Aires- Instituto Universitario del Hospital Italiano de Buenos Aires.
Rev Fac Cien Med Univ Nac Cordoba. 2022 Jun 6;79(2):156-161. doi: 10.31053/1853.0605.v79.n2.30899.
implementing an asset model in large urban territories is a great challenge. The objective was to develop and evaluate community asset (CA) mapping strategies in a large city.
mixed technique, in phases. At first, community resources (CR) were collected through interviews with key informants, search of information sources and field surveys with university students and community volunteers in some pilot neighborhoods. In the second phase, a mass communication campaign was carried out to disseminate the collaborative virtual map. Assets were validated according to eligibility criteria. Campaign evaluation was carried out through indicators of visualization, interaction and participation. In a third phase, community work in the field was reinforced in different neighborhoods.
1144 CR and CA were identified, all of them validated, classified and grouped into five categories. A month after launching the communication campaign "#MeHaceBienMiBarrio," it had been broadcast in the main media in the country. In just two weeks, 120,383 people had been reached with the news on Facebook, and 9,213 had interacted. By then, the map had more than 23,000 views and 87 new community assets were received. The participation rate fell as diffusion decreased.
The first stage was positive in terms of dissemination and interaction with the map. Field work is essential to sustain and enhance results.
在大型城市区域实施资产模型是一项巨大挑战。目标是在一个大城市中开发和评估社区资产（CA）测绘策略。
分阶段采用混合技术。首先，通过与关键信息提供者访谈、搜索信息来源以及在一些试点社区对大学生和社区志愿者进行实地调查来收集社区资源（CR）。在第二阶段，开展了一场大规模宣传活动以传播协作式虚拟地图。根据资格标准对资产进行了验证。通过可视化、互动和参与指标对活动进行了评估。在第三阶段，在不同社区加强了实地社区工作。
确定了1144项社区资源和社区资产，所有这些都经过了验证、分类并归为五类。在开展“#我的社区让我感觉良好”宣传活动一个月后，该活动已在该国主要媒体上播出。仅在两周内，Facebook上就有120383人看到了相关新闻，9213人进行了互动。到那时，该地图的浏览量已超过23000次，收到了87项新的社区资产。随着传播范围的缩小，参与率有所下降。
在地图的传播和互动方面，第一阶段取得了积极成果。实地工作对于维持和提升成果至关重要。
