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冲动性和强迫性购买倾向与消费者对数字创新的抵制：新冠疫情感知威胁的调节作用

Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19.

作者信息

Li Hung Xin, Hassan Komal, Malik Haider Ali, Anuar Marhana Mohamed, Khan Tariq Iqbal, Yaacob Mohd Rafi

机构信息

Department of Logistics Management, Faculty of Operation Research, National Defence University, Taoyuan, Taiwan.

Department of Home Economics, Faculty of Arts and Social Sciences, Lahore College for Women University, Lahore, Pakistan.

出版信息

Front Psychol. 2022 Jun 2;13:912051. doi: 10.3389/fpsyg.2022.912051. eCollection 2022.

DOI:10.3389/fpsyg.2022.912051
PMID:35719554
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC9202452/
Abstract

Based on the theory of reasoned action and innovation resistance theory, this study aims to explore the tendencies of consumer resistance to digital innovation and the moderating role of a perceived threat of coronavirus disease 2019 (COVID-19). Data were collected using a cross-sectional online survey of 1,000 consumers of fast-moving consumer goods (FMCGs) in Pakistan. The results revealed several significant relationships between tendencies (impulsive and compulsive) of consumer resistance to digital innovation and the perceived threat of COVID-19. This study brings several key insights for consumers of FMCG products from Pakistan, and many theoretical and practical implications and future research directions are suggested.

摘要

基于理性行动理论和创新阻力理论，本研究旨在探讨消费者对数字创新的抵制倾向以及2019年冠状病毒病（COVID-19）感知威胁的调节作用。通过对巴基斯坦1000名快速消费品（FMCG）消费者进行横断面在线调查收集数据。结果揭示了消费者对数字创新的抵制倾向（冲动型和强迫型）与COVID-19感知威胁之间的几个显著关系。本研究为巴基斯坦快速消费品消费者带来了几个关键见解，并提出了许多理论和实践意义以及未来的研究方向。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/8154/9202452/8d8d0440c6dd/fpsyg-13-912051-g003.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/8154/9202452/bcf2cd7bd97b/fpsyg-13-912051-g001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/8154/9202452/90de1306fe02/fpsyg-13-912051-g002.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/8154/9202452/8d8d0440c6dd/fpsyg-13-912051-g003.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/8154/9202452/bcf2cd7bd97b/fpsyg-13-912051-g001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/8154/9202452/90de1306fe02/fpsyg-13-912051-g002.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/8154/9202452/8d8d0440c6dd/fpsyg-13-912051-g003.jpg

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Coping associated with compulsive buying tendency.应对方式与强迫性购买倾向的关系。
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