Quan Lanji, Al-Ansi Amr, Ariza-Montes Antonio, Arraño-Muñoz Marcelo, Giorgi Gabriele, Han Heesup
College of Hospitality and Tourism Management, Sejong University, Seoul, South Korea.
Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macao, Macao SAR, China.
Front Psychol. 2022 Jun 10;13:900976. doi: 10.3389/fpsyg.2022.900976. eCollection 2022.
To ensure a smooth and rapid recovery of tourism, countries around the world are stepping up vaccinations against COVID-19. China, in particular has a very high vaccination rate due to its own vaccine production. Following this trend, many countries have started introducing vaccine passports as an alternative solution to verify valid and vaccinated travelers. This study attempted to understand the fundamental perceptions of travelers' intentions using vaccine passports. A total of 601 samples were investigated and analyzed. As a result, four factors were identified: perceived usefulness, destination trust, risk perception, and perception of incentives. Also, this study performed means comparisons analysis with the major demographic characteristics of respondents. Based on this study, it is expected that the results will contribute to the revival of the travel industry in the future and provide valuable implications for marketing plans to help the travel industry suffer from COVID-19.
为确保旅游业顺利快速复苏，世界各国都在加快新冠疫苗接种。特别是中国，由于自身生产疫苗，接种率非常高。顺应这一趋势，许多国家已开始引入疫苗护照，作为验证有效接种疫苗旅行者的替代解决方案。本研究试图了解旅行者使用疫苗护照意图的基本认知。共调查分析了601个样本。结果确定了四个因素：感知有用性、目的地信任、风险认知和激励感知。此外，本研究还对受访者的主要人口统计学特征进行了均值比较分析。基于本研究，预计研究结果将有助于未来旅游业的复兴，并为帮助受新冠疫情影响的旅游业的营销计划提供有价值的启示。
