Center for Tobacco Research, The Ohio State University Comprehensive Cancer Center, Deparment of Internal Medicine, The Ohio State University College of Medicine, Columbus, Ohio, USA
Department of Psychiatry and Tobacco Center of Regulatory Science, Perelman School of Medicine and Abramson Cancer Center, University of Pennsylvania, Philadelphia, Pennsylvania, USA.
Tob Control. 2024 Feb 20;33(2):164-170. doi: 10.1136/tc-2022-057304.
The Food and Drug Administration has the authority to set a minimum for cigar pack size, a product feature linked to price. This study examined the effects of cigarillo package size and price on young adults' smoking and purchase intentions.
Young adults (n=1032) 18-30 years old who smoked cigarillos in the past 12 months completed an online 3×2 within-subjects experiment testing the effects of cigarillo pack size (1, 2, 5) and price (actual price, standardised price per stick) on intentions to purchase and smoke cigarillos. We modelled the main effects and interactions of pack size and price on intentions to buy and smoke cigarillos overall and by cigarillo use frequency.
Intentions to buy and smoke were strongest for lower priced singles and two packs compared with higher priced five packs. Under standardised price conditions, participants preferred larger packs, but under actual pricing conditions smaller packs, especially two packs, were preferred. Participants who smoked cigarillos less than monthly were more likely to buy and smoke the least expensive products (buy: singles actual price adjusted OR (aOR)=4.51, 95% CI 3.76 to 5.42; two packs actual price aOR=9.76, 95% CI 8.11 to 11.75; five packs standardised price aOR=3.17, 95% CI 2.89 to 3.48) with the strongest preference for two packs and singles.
Young adult cigarillo smokers prefer smaller packs in conditions where pricing incentivises smaller packs. Minimum pack size policies may reduce the appeal of cigarillos among young adults, especially less frequent cigarillo smokers. Pack size policy should take into consideration price, and ideally these two factors should be addressed together.
食品和药物管理局有权设定雪茄包装尺寸的最低标准，这是与价格相关的产品特征。本研究调查了小雪茄包装尺寸和价格对年轻成年人吸烟和购买意愿的影响。
过去 12 个月内吸过小雪茄的 18-30 岁的年轻人（n=1032）完成了一项在线 3×2 被试内实验，测试小雪茄包装尺寸（1、2、5）和价格（实际价格，每支烟标准化价格）对购买和吸烟小雪茄的意图的影响。我们对包装尺寸和价格对整体和按小雪茄使用频率购买和吸烟意图的主要影响和交互作用进行了建模。
与较高价格的五支装相比，价格较低的单支装和两支装对购买和吸烟的意愿更强。在标准化价格条件下，参与者更喜欢较大的包装，但在实际定价条件下，较小的包装，特别是两支装，更受欢迎。每月吸烟少于一次的参与者更有可能购买和吸食最便宜的产品（购买：单支装实际价格调整后的优势比（aOR）=4.51，95%置信区间 3.76 至 5.42；两支装实际价格 aOR=9.76，95%置信区间 8.11 至 11.75；五支装标准化价格 aOR=3.17，95%置信区间 2.89 至 3.48），对两支装和单支装的偏好最强。
年轻的小雪茄烟民在价格鼓励购买小包装的情况下更喜欢小包装。最小包装尺寸政策可能会降低小雪茄对年轻成年人的吸引力，尤其是对吸烟频率较低的人。包装尺寸政策应考虑价格因素，理想情况下应同时解决这两个因素。
