Gutierrez Leopoldo, Montiel Ivan, Surroca Jordi A, Tribo Josep A
University of Granada, Hospital Real Cuesta del Hospicio, 18010 Granada, Spain.
Baruch College, Zicklin School of Business, The City University of New York, 55 Lexington Ave at 24th Street, New York, NY 10010 USA.
J Bus Ethics. 2022;180(4):1113-1136. doi: 10.1007/s10551-022-05190-2. Epub 2022 Jul 20.
The United Nations' increasing involvement in global sustainability culminated in 2015 with the release of the 2030 Agenda. This agenda puts businesses in the spotlight, and their innovation and stakeholder partnering activities are portrayed as essential strategies for achieving an ambitious set of 17 Sustainable Development Goals (SDGs). In this study, we identify six distinct dynamic stakeholder engagement strategies-resilient specialists, opportunity explorers, uncommitted diversifiers, rainbow warriors, rainbow washers, and progressive learners-and distinguish two approaches to innovate, depending on the range of SDG targets aimed to achieve simultaneously. On the one hand, for firms that take a narrow approach intended to achieve a reduced set of SDG targets, we predict that successful dynamic stakeholder engagement strategies are those that end up with an intensive collaboration with a reduced number of stakeholder groups. On the other hand, for firms adopting a broad innovation approach to satisfy a wide set of SDG targets, we predict that successful dynamic stakeholder engagement strategies are those that end up interacting with a wide number of stakeholder groups. Longitudinal analysis of more than 3900 Spanish firms supports our predictions and suggests clear implications for responsible innovation research and the advancement of sustainable development through collaboration.
联合国对全球可持续发展的参与日益增加，在2015年随着《2030年议程》的发布达到顶峰。该议程将企业置于聚光灯下，其创新和与利益相关者的合作活动被描绘为实现一系列宏伟的17个可持续发展目标（SDGs）的关键战略。在本研究中，我们识别出六种不同的动态利益相关者参与战略——适应力强的专家、机会探索者、无承诺的多元化者、彩虹战士、彩虹清洗者和进步学习者——并根据旨在同时实现的可持续发展目标范围的不同，区分出两种创新方法。一方面，对于采取狭义方法旨在实现较少数量可持续发展目标的公司，我们预测成功的动态利益相关者参与战略是那些最终与较少数量的利益相关者群体进行紧密合作的战略。另一方面，对于采用广义创新方法以满足广泛可持续发展目标的公司，我们预测成功的动态利益相关者参与战略是那些最终与大量利益相关者群体进行互动的战略。对3900多家西班牙公司的纵向分析支持了我们的预测，并对负责任的创新研究以及通过合作推进可持续发展具有明确的启示意义。
