Department of Communication, Media and Film, University of Calgary, Calgary, AB, Canada.
Department of Advertising, College of Media, University of Illinois Urbana-Champaign, Urbana, IL, United States.
Front Public Health. 2022 Jul 11;10:929473. doi: 10.3389/fpubh.2022.929473. eCollection 2022.
Food marketing to children is ubiquitous and persuasive. It primarily promotes foods of poor nutritional quality, influences children's food preferences and habits, and is a factor in childhood obesity. Given that food marketing relentlessly targets children in traditional/digital media and the built environment, children need critical media literacy skills that build their understanding of food marketing's persuasive effects. However, little research connects media literacy with food marketing and health, including effective strategies for teaching and evaluating such programming for children. This perspective presents the outcomes of a stakeholder meeting on best practices in and on media literacy and food marketing to children. Strategies for promoting critical thinking (teaching content, teaching practices, teaching supports, and parent/caregiver involvement), and strategies for measuring critical thinking (program effectiveness and broader long-term impacts) were identified. These include, among other things, the need to capture the and , to include and , and to support . Overall, these strategies suggest useful criteria for media literacy programming related to food marketing, and highlight the importance of media literacy for giving children the skills to navigate a complex food environment.
食品营销对儿童无处不在且具有很强的说服力。它主要推销营养质量差的食品，影响儿童的食物偏好和习惯，是儿童肥胖的一个因素。鉴于食品营销在传统/数字媒体和建筑环境中无情地针对儿童，儿童需要批判性的媒体素养技能，以增强他们对食品营销的说服力的理解。然而，很少有研究将媒体素养与食品营销和健康联系起来，包括针对儿童的此类编程的有效教学和评估策略。本观点介绍了一次利益相关者会议的成果，该会议重点讨论了在 和 中针对儿童的媒体素养和食品营销的最佳实践。确定了促进批判性思维的策略（教学内容、教学实践、教学支持和家长/照顾者的参与），以及衡量批判性思维的策略（项目效果和更广泛的长期影响）。这些策略包括需要捕捉 和 ，包括 和 ，并提供 。总的来说，这些策略为与食品营销相关的媒体素养编程提供了有用的标准，并强调了媒体素养对赋予儿童在复杂食品环境中导航所需技能的重要性。
