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不健康食品广告。AEP 营养与母乳喂养委员会的立场文件。

Unhealthy food advertising. A position paper by the AEP Committee on Nutrition and Breastfeeding.

机构信息

Centro de Salud de Alpedrete, Madrid, Spain.

Departamento de Pediatría, Facultad de Medicina, Universidad de Granada, Instituto Biosanitario de Granada (Ibs-Granada), CIBERESP, Granada, Spain.

出版信息

An Pediatr (Engl Ed). 2022 Sep;97(3):206.e1-206.e9. doi: 10.1016/j.anpede.2022.07.003. Epub 2022 Aug 8.

Abstract

INTRODUCTION

Some important factors influencing and maintaining unhealthy habits are food advertising and products accessibility. In order to develop and support recommendations, an analysis of the available evidence on the impact of food advertising on the health of children and adolescents has been carried out.

METHODS

Literature review of systematic reviews and meta-analyses published up to January 2022 for the term "food advertising" that analyzed the impact of food advertising on weight, body mass index (BMI), adiposity, dietary intake, behavior toward the advertised product, its purchase or consumption in children and adolescents.

RESULTS

Twenty-one systematic reviews fulfilled the inclusion criteria, including a total of 490 primary studies, 5 of which also contained a meta-analysis. The vast majority of the primary studies evaluate intermediate effects, related to the behavior of children and adolescents in relation to advertised products and their consumption. There is great variety in terms of the type of advertising and effects studied. Most of the studies agree that there is an association between food advertising and effect analyzed, being more evident in children under 12 years of age and in obese children. Most recent systematic reviews are focused on online advertising, noticing the negative effects especially in adolescents.

CONCLUSIONS

Children and adolescents are a particularly vulnerable population to food advertising strategies. Despite the difficulty to demonstrate an independent effect, there is evidence of an association between food advertising and childhood and adolescents' behavior respect to the announced products, and the increase of consumption at short-term. In Spain unhealthy product advertising are still very common in the media and in the children and adolescent's online environment. The Nutrition and Breastfeeding Committee of the Spanish Association of Pediatrics supports the need for regulation and limitation of unhealthy food advertising, covering all media and marketing strategies.

摘要

引言

影响和维持不健康习惯的一些重要因素是食品广告和产品的可及性。为了制定和支持建议,对食品广告对儿童和青少年健康的影响的现有证据进行了分析。

方法

对截至 2022 年 1 月发表的关于“食品广告”的系统评价和荟萃分析进行文献回顾,分析了食品广告对体重、体重指数(BMI)、肥胖、饮食摄入、对广告产品的行为、购买或消费的影响。

结果

21 项系统评价符合纳入标准,共包括 490 项初级研究,其中 5 项还包含荟萃分析。绝大多数初级研究评估了与广告产品相关的儿童和青少年行为及其消费的中间效应。在广告类型和研究效果方面存在很大差异。大多数研究都认为食品广告与所分析的效果之间存在关联,在 12 岁以下儿童和肥胖儿童中更为明显。最近的系统评价大多集中在网络广告上,注意到其对青少年的负面影响尤为明显。

结论

儿童和青少年是食品广告策略的一个特别脆弱的群体。尽管很难证明独立的效果,但有证据表明食品广告与儿童和青少年对所宣传产品的行为以及短期消费的增加之间存在关联。在西班牙,不健康产品的广告在媒体和儿童及青少年的网络环境中仍然非常普遍。西班牙儿科学会营养和母乳喂养委员会支持对不健康食品广告进行监管和限制,涵盖所有媒体和营销策略。

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