Wang Ting, Gao Di
Business School, China University of Political Science and Law, Beijing, China.
Front Psychol. 2022 Aug 1;13:921721. doi: 10.3389/fpsyg.2022.921721. eCollection 2022.
In this study, the research objective of psychological resilience refers to the emerging professional group of Internet marketers under the background of the COVID-19 pandemic environment. This paper studies the effect of the psychological resilience of Internet marketers on their subjective career success. The result shows that Internet marketers' psychological resilience has a positive impact on their subjective career success. The work engagement of Internet marketers plays a mediating role in the relationship between psychological resilience and subjective career success. Meanwhile, Internet marketers' workload positively moderates the mediating effects of work engagement. This study starts from the perspective of positive psychology to investigate the psychological resilience of Internet marketers and broadens the scope of application of positive organizational behavior and psychology.
在本研究中，心理韧性的研究对象是新冠疫情环境背景下新兴的互联网营销人员职业群体。本文研究互联网营销人员的心理韧性对其主观职业成功的影响。结果表明，互联网营销人员的心理韧性对其主观职业成功有积极影响。互联网营销人员的工作投入在心理韧性与主观职业成功的关系中起中介作用。同时，互联网营销人员的工作量对工作投入的中介效应起正向调节作用。本研究从积极心理学视角出发，考察互联网营销人员的心理韧性，拓展了积极组织行为学和心理学的应用范围。
