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考虑公民与新媒体不同参与方式的突发公共卫生事件应急管理监督策略

Public health events emergency management supervision strategy considering citizens' and new media's different ways of participation.

作者信息

Lu Bingjie, Zhu Lilong

机构信息

School of Business, Shandong Normal University, Jinan, 250014 China.

Quality Research Center, Shandong Normal University, Jinan, 250014 China.

出版信息

Soft comput. 2022;26(21):11749-11769. doi: 10.1007/s00500-022-07380-6. Epub 2022 Aug 16.

Abstract

Public health events have done great harm. Emergency management requires the joint participation of multiple parties including government department, pharmaceutical enterprises, citizens and new media. Then, what are the effects of different strategy choices in participation of citizens and new media on emergency management? To answer the question, we construct a four-party evolutionary game model, considering the citizens' two participation ways consisted of true evaluation and false evaluation, and the new media's two participation ways consisted of report after verification and report without verification. This is of more practical significance than simply studying whether citizens and new media participate in emergency management or not because citizen and new media participation does not represent the completely positive behavior. Then, we conduct the evolutionary stability analysis, solve the stable equilibrium points using the and conduct the simulation analysis with . The results show that, firstly, the greater the probability of citizens making true evaluation, the more inclined the government department is to strictly implement the emergency management system; secondly, when the probability of citizens making true evaluation decreases, new media are more inclined to report after verification, and when new media lose more pageview value or should be punished more for reporting without verification, the probability that they report without verification is smaller; thirdly, the greater the probability of citizens making false evaluation, the less enthusiasm of pharmaceutical enterprises to participate in emergency management, which indicates that false evaluation is detrimental to prompt pharmaceutical enterprises to participate; what's more, the greater the probability of new media reporting after verification, the greater the probability of pharmaceutical enterprises actively participating, which shows that new media's verification to citizens' evaluation is beneficial to emergency management.

摘要

突发公共卫生事件危害巨大。应急管理需要政府部门、医药企业、公民和新媒体等多方共同参与。那么,公民和新媒体不同的参与策略选择对应急管理会产生怎样的影响呢?为回答该问题,我们构建了一个四方演化博弈模型,考虑公民的真实评价和虚假评价两种参与方式,以及新媒体的核实后报道和未核实就报道两种参与方式。这比单纯研究公民和新媒体是否参与应急管理更具现实意义,因为公民和新媒体的参与并不代表完全积极的行为。然后,我们进行演化稳定性分析,使用 求解稳定均衡点,并使用 进行仿真分析。结果表明,其一,公民进行真实评价的概率越大,政府部门越倾向于严格执行应急管理体系;其二,当公民进行真实评价的概率降低时,新媒体更倾向于核实后报道,且当新媒体因未核实就报道而损失更多浏览量价值或应受到更严厉惩罚时,其未核实就报道的概率越小;其三,公民进行虚假评价的概率越大,医药企业参与应急管理的积极性越低,这表明虚假评价不利于促使医药企业参与;此外,新媒体核实后报道的概率越大,医药企业积极参与的概率越大,这表明新媒体对公民评价的核实对应急管理有益。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/a20c/9378273/90d9d6c95fd2/500_2022_7380_Fig1_HTML.jpg

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