Department of Communication, Universitat Pompeu Fabra, Barcelona, Spain.
Department of Advertising, PR, and Audiovisual Communication, Universitat Autònoma de Barcelona, Barcelona, Spain.
PLoS One. 2022 Aug 31;17(8):e0272868. doi: 10.1371/journal.pone.0272868. eCollection 2022.
The use of social networking sites (SNS or social media) often comes with strong self-centered behaviors to promote self-appearance. The relationship between narcissism and social media use has intensively occupied scholars in the last decade, yet not much research has focused on, first, how the intensity of social media use (SNS use) is associated with narcissism through a self-centered appearance focused use of these SNS; and second, whether these associations are moderated or not by cultural differences of the country of origin in such a critical age of personality formation and (global) culturalization as the transition from pre-adolescence to adolescence. We performed a correlation and mediation analysis on a cross-sectional survey among Austrian, Belgian, Spanish, and South Korean adolescents (n = 1,983; Mage 14.41, 50.3% boys) examining the adolescents' daily usage of social media, their self-centered appearance focused behavior, and the reported narcissism. Findings show that a self-centered appearance focused use of SNS (SCA) moderates the association between SNS use and narcissism, especially for males from the three European countries. We have also particularly found that the years of use, number of friends and time spent in FB are associated with narcissism. Since SCA is defined in the study as narcissistic behavior in SNS, we argue that social media are part of the socialization process as both reinforcers and catalyzers of narcissism.
社交网站（SNS 或社交媒体）的使用通常伴随着强烈的以自我为中心的行为，以促进自我表现。自恋与社交媒体使用之间的关系在过去十年中引起了学者们的浓厚兴趣，但很少有研究关注以下两个问题：第一，社交媒体使用（SNS 使用）的强度如何通过以自我为中心的外观集中使用这些 SNS 与自恋相关；第二，在个性形成和（全球）文化化为特征的关键时期，如从青春期前到青春期的过渡时期，这些关联是否受到原籍国文化差异的调节。我们对奥地利、比利时、西班牙和韩国青少年（n = 1983；Mage 14.41，50.3%为男性）进行了一项横断面调查，进行了相关性和中介分析，调查了青少年每天使用社交媒体的情况、以自我为中心的外观集中行为以及报告的自恋程度。研究结果表明，SNS 的以自我为中心的外观集中使用（SCA）调节了 SNS 使用与自恋之间的关联，特别是对于来自三个欧洲国家的男性。我们还特别发现，使用年限、朋友数量和在 FB 上花费的时间与自恋有关。由于 SCA 在研究中被定义为社交媒体中的自恋行为，我们认为社交媒体是社会化过程的一部分，既是自恋的强化因素，也是促进因素。
