Na Cui, Khalid Rimsha, Raza Mohsin, Ramirez-Asis Edwin, Huerta-Soto Rosario, Jahanger Atif
School of Business Administration, Ningbo Polytechnic, Ningbo, China.
Faculty of Management Sciences, Phuket Rajabhat University, Phuket, Thailand.
Front Psychol. 2022 Aug 30;13:946918. doi: 10.3389/fpsyg.2022.946918. eCollection 2022.
The purpose of the startup approach is to find an appropriate course of action that adds value to the economy's development. This study is aimed to determine the effect of the lean startup approach with mediating effect of business coaching to foster innovative work behavior in women entrepreneurs. Additionally, the study also examines the moderating effect of age on the lean startup approach and innovative work behavior. A quantitative approach was employed. The findings show that the relationship between the lean startup approach and innovative work behavior is significant. Moreover, the findings also revealed a significant mediating effect of business coaching and moderating effect of age. This research encourages practitioners and scholars to deal with women entrepreneurship incubation initiatives in the lean startup methodology. Furthermore, this study also leads to a deeper understanding of women's ideas for business exploration, growth, and implementation. The study contends that guidelines and directives are critical for creative entrepreneurial behavior.
创业方法的目的是找到一种合适的行动方案，为经济发展增添价值。本研究旨在确定精益创业方法在商业辅导的中介作用下对促进女性企业家创新工作行为的影响。此外，该研究还考察了年龄对精益创业方法和创新工作行为的调节作用。采用了定量研究方法。研究结果表明，精益创业方法与创新工作行为之间的关系是显著的。此外，研究结果还揭示了商业辅导的显著中介作用和年龄的调节作用。本研究鼓励从业者和学者在精益创业方法论中处理女性创业孵化计划。此外，本研究还能让人们更深入地理解女性的商业探索、成长和实施理念。该研究认为，指导方针和指令对创造性的创业行为至关重要。
