Lee Yi-Chih
Department of International Business, Chien Hsin University of Science and Technology, Taoyuan, Taiwan.
Front Psychol. 2022 Oct 10;13:1025747. doi: 10.3389/fpsyg.2022.1025747. eCollection 2022.
The COVID-19 pandemic is far from over as outbreaks continue to spread around the world. The demand for packaging bags and cartons has also risen sharply in e-commerce shopping and takeaways because consumers have changed their shopping habits during the pandemic. The primary purpose of this study was to explore the factors prompting consumers to accept and use circular packaging when they shop online. From January to February 2022, a total of 373 online questionnaires were completed. The results showed that news consumption positively affected environmental attitudes, subjective norms, perceived behavioral control and circular packaging behavior intentions. Environmental attitudes, subjective norms, perceived behavioral control also affected the intention of circular packaging. Furthermore, news consumption influenced circular packaging behavioral intentions through environmental attitudes and green habits. Developing green habits in people's daily lives will be of great help in guiding consumers to engage in other sustainable behaviors that are beneficial to life.
新冠疫情远未结束,疫情仍在全球持续蔓延。由于消费者在疫情期间改变了购物习惯,电子商务购物和外卖对包装袋和纸箱的需求也急剧上升。本研究的主要目的是探讨促使消费者在网上购物时接受和使用循环包装的因素。2022年1月至2月,共完成了373份在线问卷。结果表明,新闻消费对环境态度、主观规范、感知行为控制和循环包装行为意图有积极影响。环境态度、主观规范、感知行为控制也影响了循环包装的意图。此外,新闻消费通过环境态度和绿色习惯影响循环包装行为意图。在人们的日常生活中培养绿色习惯,将有助于引导消费者参与其他有益于生活的可持续行为。