社交距离与亲社会行为：强烈视觉刺激的补充效应。

Park Yesol, Youn Nara

Department of Arts and Cultural Management, Hongik University, 94 Wausan-ro, Mapo-gu, 04066 Seoul, Republic of Korea.

Marketing Department, Hongik University, 94 Wausan-ro, Mapo-gu, 04066 Seoul, Republic of Korea.

J Bus Res. 2022 Oct;149:983-996. doi: 10.1016/j.jbusres.2022.05.086. Epub 2022 Jun 10.

COVID-19 has disrupted lives across the world. This research investigates the psychological and behavioral consequences of social distancing, which is being globally practiced to contain its spread. Using seven experiments, we document the moderating role of high-intensity visual stimulation on social distancing's effect on psychologically distressed individuals' prosocial intentions and behaviors. The results reveal that social distancing resulted in ego depletion; however, exposure to high-intensity visual stimuli replenished cognitive resources and increased prosocial intentions and behaviors among those experiencing psychological distress due to social distancing.

新冠疫情扰乱了全世界人们的生活。本研究调查了社交距离措施所带来的心理和行为后果，全球都在采取社交距离措施以遏制其传播。通过七项实验，我们记录了高强度视觉刺激在社交距离措施对心理困扰个体亲社会意图和行为影响方面的调节作用。结果显示，社交距离导致了自我损耗；然而，接触高强度视觉刺激能够补充认知资源，并增加因社交距离而产生心理困扰的人群的亲社会意图和行为。