错误信息和反复无常的观点如何影响供应链——关于疫情期间影响的研究
How Does Misinformation and Capricious Opinions Impact the Supply Chain - A Study on the Impacts During the Pandemic.
作者信息
Kar Arpan Kumar, Tripathi Shalini Nath, Malik Nishtha, Gupta Shivam, Sivarajah Uthayasankar
机构信息
Yardi School of Artificial Intelligence and Department of Management Studies, Indian Institute of Technology Delhi, Hauz Khas, New Delhi, 110016 India.
Jaipuria Institute of Management, Hahnemann Road, Vineet Khand, Gomti Nagar, 226010 Lucknow, Uttar Pradesh India.
出版信息
Ann Oper Res. 2022 Nov 7:1-22. doi: 10.1007/s10479-022-04997-6.
Misinformation or fake news has had multifaceted ramifications with the onset of the Covid-19 pandemic, creating widespread panic amongst people. This study investigates the impact of misinformation/ fake news (on internet platforms) on consumer buying behavior, impact of fear (created by fake news) on hoarding of essential products and consumer spending and finally impact of misinformation-induced panic buying on supply chain disruptions. It draws upon the consumer decision theory and the cognitive load theory for explaining the psychological and behavioral responses of consumers. The study follows an inductive approach towards theory building using a multi-method approach. Initially, a qualitative research method based on interviews followed by text-mining has been used followed by analysis using python for topic modelling using Latent Dirichlet Allocation (LDA). The findings revealed several prominent themes like consumer shift to online buying, two contrasting spending intentions namely financial security and compensatory consumptions, irrational panic buying, uncertainty/ambiguity of government protocol and norms, social media fraudulent practices and misinformation dissemination, personalized buying experience, reduced trust on news and marketers, logistics and transportation bottlenecks, labor shortage due to migration and plant closures, and bullwhip effect in supply chains.
随着新冠疫情的爆发,错误信息或假新闻产生了多方面的影响,在人们当中引发了广泛的恐慌。本研究调查了(互联网平台上的)错误信息/假新闻对消费者购买行为的影响、(假新闻造成的)恐惧对必需品囤积及消费者支出的影响,以及错误信息引发的恐慌性购买对供应链中断的影响。研究借鉴了消费者决策理论和认知负荷理论来解释消费者的心理和行为反应。该研究采用多方法归纳法构建理论。最初,使用了基于访谈随后进行文本挖掘的定性研究方法,接着使用Python进行潜在狄利克雷分配(LDA)主题建模分析。研究结果揭示了几个突出的主题,如消费者转向在线购买、两种截然不同的消费意图即财务安全和补偿性消费、非理性的恐慌性购买、政府协议和规范的不确定性/模糊性、社交媒体欺诈行为和错误信息传播、个性化购买体验、对新闻和营销人员信任度降低、物流和运输瓶颈、因移民和工厂关闭导致的劳动力短缺,以及供应链中的牛鞭效应。
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