Lake Joshua, Gerrans Paul, Sneddon Joanne, Attwell Katie, Botterill Linda Courtenay, Lee Julie Anne
Centre for Human and Cultural Values, Business School, The University of Western Australia, Perth, Western Australia, Australia.
School of Social Sciences, The University of Western Australia, Perth, Western Australia, Australia.
Pers Individ Dif. 2021 Aug;178:110868. doi: 10.1016/j.paid.2021.110868. Epub 2021 Mar 23.
We examined how personal values, beliefs and concerns about COVID-19, and socio-demographics, relate to two important COVID-19 preventative behaviors: willingness to get vaccinated for COVID-19 and social distancing, in 1413 Australian adults. As expected, social focus values influenced the extent of compliance with these preventative behaviors, even when controlling for beliefs and concerns about COVID-19 and socio-demographics. We also examined the persuasiveness of four different value-expressive messages promoting social distancing, in a subsample of 737 Australian adults. We found that the message expressing self-transcendence values was ranked most persuasive by 77% of respondents. However, as hypothesized, personal values were related to message persuasiveness. As the importance ascribed to social focus values increased, the likelihood that the self-transcendence message was ranked as most persuasive increased. In contrast, the likelihood that the openness to change message was ranked as most persuasive increased for those who ascribed lesser importance to social focus values. Our findings can help the framing of government messaging around preventative behaviors, including maintaining social distancing in vaccinated populations who may still spread the disease, and preventing COVID-19 spread by or to vaccine refusers.
我们调查了1413名澳大利亚成年人的个人价值观、对新冠疫情的信念与担忧，以及社会人口统计学因素，与两种重要的新冠疫情预防行为之间的关系：接种新冠疫苗的意愿和保持社交距离。正如预期的那样，即使在控制了对新冠疫情的信念与担忧以及社会人口统计学因素之后，社会焦点价值观仍会影响这些预防行为的遵守程度。我们还在737名澳大利亚成年人的子样本中，研究了四条不同的表达价值观信息对促进保持社交距离的说服力。我们发现，77%的受访者将表达自我超越价值观的信息评为最具说服力。然而，正如假设的那样，个人价值观与信息说服力有关。随着赋予社会焦点价值观的重要性增加，将自我超越信息评为最具说服力的可能性也会增加。相反，对于那些认为社会焦点价值观不太重要的人来说，将开放变革信息评为最具说服力的可能性会增加。我们的研究结果有助于构建政府围绕预防行为的信息框架，包括在可能仍会传播疾病的接种人群中保持社交距离，以及防止新冠疫情在拒绝接种疫苗者中传播或由他们传播。
