Jue Juliet, Ha Jung Hee
Department of Art Therapy, Hanyang Cyber University, Seoul, Republic of Korea.
Graduate School of Counseling Psychology, Hanyang University, Seoul, Republic of Korea.
Front Psychol. 2022 Dec 19;13:1065372. doi: 10.3389/fpsyg.2022.1065372. eCollection 2022.
This study set out to quantitatively examine the relationship between personality and color, focusing on connotations and preference.
A total of 854 Koreans, aged from 20 to 60, participated in the study. They indicated which colors they associated with various personality words, completed the Ten Item Personality Inventory, and ranked their color preferences. We analyzed the data using frequency analysis, correlation analysis, -tests, regression analysis, and cluster analysis.
The analyses revealed that all five personality types have characteristic color associations. Through regression analysis, we found that color preference can significantly predict personality. The comparison among personality groups produced by cluster analysis confirmed that people with strong specific personalities prefer the colors that symbolize their personalities.
This study's findings highlight the relationship between personality and color preference. The limitations and suggestions for future studies are also presented.
本研究旨在定量考察人格与颜色之间的关系，重点关注内涵和偏好。
共有854名年龄在20至60岁之间的韩国人参与了这项研究。他们指出与各种人格词汇相关联的颜色，完成了十项人格量表，并对自己的颜色偏好进行了排序。我们使用频率分析、相关分析、t检验、回归分析和聚类分析对数据进行了分析。
分析表明，所有五种人格类型都有其独特的颜色关联。通过回归分析，我们发现颜色偏好能够显著预测人格。聚类分析产生的人格组之间的比较证实，具有强烈特定人格的人更喜欢象征其人格的颜色。
本研究的结果突出了人格与颜色偏好之间的关系。同时也提出了本研究的局限性以及对未来研究的建议。
