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一种测量颜色偏好的心理测量方法。

A psychometric approach to the measurement of color preference.

作者信息

Gelineau E P

出版信息

Percept Mot Skills. 1981 Aug;53(1):163-74. doi: 10.2466/pms.1981.53.1.163.

DOI:10.2466/pms.1981.53.1.163
PMID:7290865
Abstract

A three-part investigation was conducted to explore the meaning of color preferences. Phase 1 used a Q-sort technique to assess intra-individual stability of preferences over 5 wk. Phase 2 used principal components analysis to discern the manner in which preferences were being made. Phase 3 used canonical correlation to evaluate a hypothesized relationship between color preferences and personality, with five scales of the Personality Research Form serving as the criterion measure. Munsell standard papers, a standard light source, and a color vision test were among control devices applied. There were marked differences in stability of color preferences. Sex differences in intra-individual stability were also apparent among the 90 subjects. An interaction of hue and lightness appeared to underlie such judgments when saturation was kept constant. An unexpected breakdown in control pointed toward the possibly powerful effect of surface finish upon color preference. No relationship to five manifest needs were found. It was concluded that the beginning steps had been undertaken toward psychometric development of a reliable technique for the measurement of color preference.

摘要

我们进行了一项分为三个部分的调查,以探究颜色偏好的意义。第一阶段使用Q分类技术来评估个体在五周内偏好的个体内稳定性。第二阶段使用主成分分析来辨别做出偏好的方式。第三阶段使用典型相关分析来评估颜色偏好与个性之间的假设关系,以《个性研究表》的五个量表作为标准测量。所应用的控制设备包括孟塞尔标准纸、标准光源和色觉测试。颜色偏好的稳定性存在显著差异。在90名受试者中,个体内稳定性的性别差异也很明显。当饱和度保持恒定时,色调和明度的相互作用似乎是此类判断的基础。一个意外的控制失效表明表面光洁度对颜色偏好可能有强大的影响。未发现与五种明显需求的关系。得出的结论是,已经朝着心理测量学方向迈出了初步步伐,以开发一种可靠的颜色偏好测量技术。

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A psychometric approach to the measurement of color preference.一种测量颜色偏好的心理测量方法。
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