School of Marxism, Wenzhou University, Wenzhou 325035, China.
School of Tourism, Hubei University, Wuhan 430062, China.
Int J Environ Res Public Health. 2023 Jan 15;20(2):1569. doi: 10.3390/ijerph20021569.
With the rapid development of the economy, we are facing more and more problems, and the construction of ecological civilization has become the focus of our national concern. With the rapid development of network technology, the immediacy of the new media and the huge audience have brought new development trends to the dissemination of environmental information. The number of new environmental media is increasing, but there are still some problems, such as formality, rigid content and lack of innovation, which make it difficult to achieve better communication effects. However, the research on new environmental media is still in its infancy, and there is not yet a set of targeted and specialized new media evaluation systems. Based on the social function of new environmental news media and the social responsibility of media as the entry point, the article establishes a set of index systems to measure the efficiency of environmental news dissemination and proposes corresponding improvement measures accordingly. The results of the study show that the best use of environmental education publicity is at 81.3%. In terms of cognitive efficiency and attitudinal efficacy, the scores of environmental education weibo public numbers were not high, at 60.7% and 71.5%, respectively. From the perspective of ideological and political education, the environmental protection class of WeChat plays a good role in attracting the attention of college students, and can provide ideological and political education to them and improve their ideological awareness. In terms of cognition, new media is responsible for conveying environmental knowledge and concepts to college students, so the development of new media centers on environmental information, and the content directly affects the cognitive level of college students, fully reflecting the importance of cognitive efficacy in new media of environmental education. On attitude efficacy, only one indicator is set for identity shaping, which has the highest score, but the lowest is 4.0, showing that the public number is still not obvious enough in terms of identifying with college student groups, influencing college students' emotions and attitudes. Based on this, this paper points out the problems of the current communication efficiency of environmental education new media through the analysis of the evaluation results and puts forward suggestions to improve its communication efficiency in this regard.
随着经济的快速发展，我们面临着越来越多的问题，生态文明建设成为了我们国家关注的焦点。随着网络技术的飞速发展，新媒体的即时性和庞大的受众群体为环境信息的传播带来了新的发展趋势。新媒体的数量在不断增加，但仍然存在一些问题，如形式主义、内容僵化和缺乏创新，这些问题使得难以实现更好的传播效果。然而，对新媒体的研究仍处于起步阶段，目前还没有一套针对性强、专业化的新媒体评价体系。本文基于新环境媒体的社会功能和媒体的社会责任为切入点，建立了一套衡量环境新闻传播效率的指标体系，并提出了相应的改进措施。研究结果表明，环境教育宣传的最佳利用率为 81.3%。在认知效率和态度效果方面，环境教育微博公众号的得分都不高，分别为 60.7%和 71.5%。从思想政治教育的角度来看，微信的环保类公众号在吸引大学生的注意力方面发挥了很好的作用，可以为他们提供思想政治教育，提高他们的思想意识。在认知方面，新媒体负责向大学生传达环境知识和观念，因此新媒体的发展以环境信息为中心，内容直接影响大学生的认知水平，充分体现了认知效果在环境教育新媒体中的重要性。在态度效果方面，仅设置了一个身份塑造指标，得分最高，但最低只有 4.0，表明公众号在认同大学生群体方面还不够明显，对大学生的情绪和态度没有产生太大影响。基于此，本文通过对评价结果的分析，指出了当前环境教育新媒体传播效率存在的问题，并提出了提高其传播效率的建议。
