Zhao Rong-Rong, Wang Qiao, Tian Yuan, Chen Qiu-Hua
College of Economics and Management, Fujian Agriculture and Forestry University, Fuzhou, China.
Research Center for Ecological Civilization, Fujian Provincial Social Science Research Base, Fuzhou, China.
Front Psychol. 2023 Jan 12;13:1094879. doi: 10.3389/fpsyg.2022.1094879. eCollection 2022.
Due to the superposition of multiple complex socioeconomic environments and the complexity and uncertainty of the agricultural industry chain itself, the agricultural industry chain has become unstable, jeopardizing its long-term sustainability.
The purpose of this study is to construct and validate a stability mechanism model of cooperative relationships within agricultural industry chains based on the institutional theory. The questionnaire survey method was used for empirical analysis.
The results show that imitative pressure, mandatory pressure, and normative pressure have significant positive effects on the stability of cooperative relationships in agricultural industrial chains. Besides, perceived benefits, perceived risks, and trust play composite multiple mediating roles between imitative pressure and cooperation stability, and between normative pressure and cooperation stability in agricultural industrial chains. Perceived benefits and trust play partial mediating roles in the stability of cooperative relationships between mandatory pressure and agricultural industrial chains.
This study is conducive to further understanding the cooperative psychology of agricultural industry chain operators. And this research can provide a reference for managers to take targeted measures to deal with the instability in the development of agricultural industry chains.
由于多种复杂社会经济环境的叠加以及农业产业链自身的复杂性和不确定性，农业产业链变得不稳定，危及到其长期可持续性。
本研究旨在构建并验证基于制度理论的农业产业链内合作关系稳定机制模型。采用问卷调查法进行实证分析。
结果表明，模仿压力、强制压力和规范压力对农业产业链合作关系的稳定性具有显著正向影响。此外，感知收益、感知风险和信任在农业产业链的模仿压力与合作稳定性之间以及规范压力与合作稳定性之间发挥复合多重中介作用。感知收益和信任在强制压力与农业产业链合作关系稳定性之间发挥部分中介作用。
本研究有助于进一步了解农业产业链经营者的合作心理。并且该研究可为管理者采取针对性措施应对农业产业链发展中的不稳定问题提供参考。
