Tan Pei Pei, Abdul Rahman Jernih, Sarah Mat Noh, Mohamad Azlin Siti Az-Syazni Amirah, Zambree Norsazila, Mohd Noor Sabariah
Transfusion Medicine Department, Hospital Raja Permaisuri Bainun, Perak, Malaysia.
Malays J Med Sci. 2022 Dec;29(6):170-172. doi: 10.21315/mjms2022.29.6.17. Epub 2022 Dec 22.
Songs are commonly used in educational public health programmes to facilitate the understanding of health messages. During the COVID-19 pandemic, national blood banks witnessed a pronounced reduction in blood donors. Thus, we created a song with the title 'Keep the World Beating' to raise awareness of the need for blood and to promote blood donation. To maximise participation, we carried out a live broadcast of the donation process and the music video on social media, increasing visibility and accessibility to the event. The number of donations increased in the month after the song was released. Songs can be used to strengthen current entertainment-education strategies promoting blood donation and to increase the level of awareness among the local population, thus motivating people to donate blood in a time of need.
歌曲通常用于教育性公共卫生项目，以促进对健康信息的理解。在新冠疫情期间，国家血库的献血者数量显著减少。因此，我们创作了一首名为《让世界跳动》的歌曲，以提高人们对血液需求的认识并促进献血。为了最大限度地提高参与度，我们在社交媒体上对献血过程和音乐视频进行了直播，增加了该活动的曝光度和可及性。歌曲发布后的那个月，献血量有所增加。歌曲可用于加强当前促进献血的娱乐教育策略，并提高当地居民的认识水平，从而激励人们在需要时献血。
