López-Ventoso Mónica, Pisano González Marta, Fernández García Cristina, Diez Valcarce Isabel, Rey Hidalgo Inés, Rodríguez Nachón María Jesús, Menéndez García Ana María, Perello Michelle, Avagnina Beatrice, Zanutto Oscar, Lana Alberto
General Directorate of Care, Humanization and Socio-Health Care, 33005 Oviedo, Asturias, Spain.
Health Research Institute of the Principality of Asturias (ISPA), 33006 Oviedo, Asturias, Spain.
Life (Basel). 2023 Feb 20;13(2):589. doi: 10.3390/life13020589.
The strategy "Understanding COVID" was a Public Health campaign designed in 2020 and launched in 2021 in Asturias-Spain to provide reliable and comprehensive information oriented to vulnerable populations. The campaign involved groups considered socially vulnerable and/or highly exposed to COVID-19 infection: shopkeepers and hoteliers, worship and religious event participants, school children and their families, and scattered rural populations exposed to the digital divide. The purpose of this article was to describe the design of the "Understanding COVID" strategy and the evaluation of the implementation process. The strategy included the design and use of several educational resources and communication strategies, including some hundred online training sessions based on the published studies and adapted to the language and dissemination approaches, that reached 1056 people of different ages and target groups, an accessible website, an informative video channel, posters and other pedagogical actions in education centers. It required a great coordination effort involving different public and third-sector entities to provide the intended pandemic protection and prevention information at that difficult time. A communication strategy was implemented to achieve different goals: reaching a diverse population and adapting the published studies to different ages and groups, focusing on making it comprehensible and accessible for them. In conclusion, given there is a common and sufficiently important goal, it is possible to achieve effective collaboration between different governmental bodies to develop a coordinated strategy to reach the most vulnerable populations while taking into consideration their different interests and needs.
“了解新冠”战略是2020年设计并于2021年在西班牙阿斯图里亚斯发起的一项公共卫生运动，旨在为弱势群体提供可靠且全面的信息。该运动涉及被认为在社会上处于弱势和/或极易感染新冠病毒的群体：店主和酒店经营者、参加礼拜和宗教活动的人员、学童及其家庭，以及面临数字鸿沟的分散农村人口。本文的目的是描述“了解新冠”战略的设计以及对实施过程的评估。该战略包括设计和使用多种教育资源及传播策略，其中包括基于已发表研究并根据语言和传播方式进行调整的约一百场在线培训课程，这些课程覆盖了1056名不同年龄和目标群体的人群，还包括一个易于访问的网站、一个信息视频频道、海报以及教育中心的其他教学活动。在那个困难时期，需要不同公共部门和第三部门实体进行大量协调工作，以提供预期的疫情防护和预防信息。实施了一项传播策略以实现不同目标：覆盖不同人群，并使已发表的研究适应不同年龄和群体，重点是使其对他们来说易于理解和获取。总之，鉴于存在一个共同且足够重要的目标，不同政府机构之间有可能实现有效合作，以制定一项协调战略，在考虑到最弱势群体不同利益和需求的同时覆盖他们。
