Woraphiphat Issariya, Roopsuwankun Pattama
North Bangkok University, 6/999 Soi.Phaholyothin 52, Phaholyothin Rd. Saimai, Bangkok, 10220 Thailand.
Siam Business Administration Technological College, 6/599 Soi.Phaholyothin 52, Phaholyothin Rd. Saimai, Bangkok, 10220 Thailand.
J Innov Entrep. 2023;12(1):10. doi: 10.1186/s13731-023-00278-z. Epub 2023 Mar 7.
Entrepreneurial intention is fundamental to decision-making and the behaviors needed to become entrepreneurs, with subsequent effects on economic development. However, the COVID-19 pandemic calls for a novel approach to teaching entrepreneurship owing to the shift to online learning. The current study explores entrepreneurial intention and the satisfaction derived from the entrepreneurship education program. In particular, we offer a framework that explains students' satisfaction and entrepreneurial intention by integrating the theory of planned behavior with design thinking-based entrepreneurship courses, peer interactions, and speaker interactions. The entrepreneurship education program was for vocational college students located in Southeast Asia. The online questionnaire was distributed to participants ( = 263, = 18.64) at the end of the online entrepreneurship education program. The model was tested using a structural equation model analysis. Attitude, subject norm, and satisfaction were found to predict higher entrepreneurial intention among vocational college students. Moreover, design thinking-based entrepreneurship courses, peer interaction, and speaker interaction indirectly affect entrepreneurial intention through satisfaction. This research extends the literature on entrepreneurship education by proposing a novel learning approach, that is, the online design thinking-based learning approach, which could be applied to entrepreneurship education programs to enhance students' entrepreneurial intention.
创业意向是决策以及成为创业者所需行为的基础,对经济发展具有后续影响。然而,由于向在线学习的转变,新冠疫情要求采用一种新颖的创业教学方法。本研究探讨了创业意向以及从创业教育项目中获得的满意度。具体而言,我们提供了一个框架,通过将计划行为理论与基于设计思维的创业课程、同伴互动和演讲者互动相结合,来解释学生的满意度和创业意向。该创业教育项目面向东南亚的职业院校学生。在线创业教育项目结束时,向参与者(n = 263,M = 18.64)发放了在线问卷。使用结构方程模型分析对模型进行了检验。研究发现,态度、主观规范和满意度能够预测职业院校学生更高的创业意向。此外,基于设计思维的创业课程、同伴互动和演讲者互动通过满意度间接影响创业意向。本研究通过提出一种新颖的学习方法,即基于在线设计思维的学习方法,扩展了创业教育的文献,该方法可应用于创业教育项目,以增强学生的创业意向。