Stimulus salience conflicts and colludes with endogenous goals during urgent choices.

Selecting where to look next depends on both the salience of objects and current goals (what we are looking for), but discerning their relative contributions over the time frame of typical visuomotor decisions (200-250 ms) has been difficult. Here we investigate this problem using an urgent choice task with which the two contributions can be dissociated and tracked moment by moment. Behavioral data from three monkeys corresponded with model-based predictions: when salience favored the target, perceptual performance evolved rapidly and steadily toward an asymptotic level; when salience favored the distracter, many rapid errors were produced and the rise in performance took more time-effects analogous to oculomotor and attentional capture. The results show that salience has a brief (∼50 ms) but inexorable impact that leads to exogenous, involuntary capture, and this can either help or hinder performance, depending on the alignment between salience and ongoing internal goals.