Mogielnicki R P, Neslin S, Dulac J, Balestra D, Gillie E, Corson J
J Behav Med. 1986 Apr;9(2):141-61. doi: 10.1007/BF00848474.
Smokers recruited through the medical outpatient clinics of two similar Veterans Hospitals over two successive years participated in a smoking cessation study which randomized them between a group assigned to behavior modification clinics and a group receiving a packet of smoking cessation material in the mail. Following the second year's clinics at the site of one of the two hospitals, an intensive media campaign, based on the content of the behavior modification program, was targeted at the study population over commercial television and radio. The six-month abstinence rate for clinic participants measured by self-report, serum thiocyanate and exhaled air carbon monoxide was 36.8% in the group assigned to clinic followed by media, 20.2% in the group assigned to clinic alone, and 10.6% in the group receiving materials in the mail. The difference in cessation rates between the clinic participants who were and those who were not exposed to the media following their clinics was significant at the 0.05 significance level (chi 2 = 3.9, 1 d.f.). Logistic analysis confirmed the benefit of the media campaign.
在连续两年的时间里，通过两家类似的退伍军人医院的门诊招募吸烟者参与一项戒烟研究。该研究将他们随机分为两组，一组被分配到行为矫正诊所，另一组通过邮件收到一包戒烟材料。在两家医院之一的地点进行第二年的门诊之后，基于行为矫正项目的内容，一场密集的媒体宣传活动通过商业电视和广播针对研究人群展开。通过自我报告、血清硫氰酸盐和呼出气体一氧化碳测量，在先接受门诊然后接受媒体宣传的组中，门诊参与者的六个月戒烟率为36.8%；在仅接受门诊的组中为20.2%；在通过邮件接收材料的组中为10.6%。门诊参与者在接受门诊后是否接触媒体的戒烟率差异在0.05的显著性水平上具有统计学意义（卡方 = 3.9，自由度为1）。逻辑分析证实了媒体宣传活动的益处。
