Department of Business and Sociology, University of Extremadura, Cáceres, Spain.
University of Cádiz, Cádiz, Spain.
BMC Public Health. 2023 Jun 19;23(1):1177. doi: 10.1186/s12889-023-15849-8.
Health and safety protocols have become a requirement to promote rural tourism (PRT). From this perspective, this paper empirically analyses how the health and safety dimensions influence the happiness of hotel managers and rural tourists in the post-Covid 19 era.
A theory-based structural equation model will be carried out of activation of norms, that measure variables: sanitary, socioeconomic, and safety. Precisely, we will measure how those three attributes affect the managers-guests' health in rural areas and their search for happiness at the rural destination. Based on the above, a field of study has been 215 rural tourist accommodations in the Extremadura region (Spain) and a sample population of 443 guests. Data were organised through the SEM-PLS path modelling.
The results achieved statistically show the need to undertake a new model of healthier and safer tourism consumption that values the tourist resources of rural areas, especially nearby and sustainable destinations, based on the guiding principles of safety, health, and happiness.
The first conclusion is that promoting tourist destinations under safe and healthy conditions has become a priority objective in the tourism industry. The second conclusion that follows from the first is that the variables safety and health and the pursuit of happiness are essential factors in promoting tourist destinations for rural hotel managers and rural tourists. The third conclusion related to the first two is that the opportunity that this study provides to develop strategies of an innovative, sustainable, and creative nature based on the relationships of the new trinomial of health, safety and happiness, from the perspective of happiness management.
健康和安全规范已成为促进乡村旅游（PRT）的一项要求。从这个角度出发，本文通过实证分析，研究了健康和安全维度在后新冠疫情时代如何影响酒店经理和乡村游客的幸福感。
我们将采用基于理论的结构方程模型来激活规范，以衡量卫生、社会经济和安全等变量。具体来说，我们将衡量这三个属性如何影响农村地区经理和客人的健康，以及他们对农村目的地的幸福追求。在此基础上，对西班牙埃斯特雷马杜拉地区的 215 家乡村旅游住宿设施和 443 名客人进行了一项研究。数据通过 SEM-PLS 路径建模进行组织。
所取得的结果从统计学上表明，需要采取一种新的更健康、更安全的旅游消费模式，这种模式重视农村地区的旅游资源，尤其是附近和可持续的目的地，以安全、健康和幸福为指导原则。
第一个结论是，在旅游行业中，促进安全和健康条件下的旅游目的地已成为一个优先目标。第二个结论是，安全和健康以及对幸福的追求是促进乡村酒店经理和乡村游客旅游目的地的重要因素。第三个结论与前两个结论相关，即本研究提供了一个机会，可以从幸福管理的角度，基于健康、安全和幸福这一新三元关系，制定创新、可持续和创造性的战略。
