Institute of Ocean Technology and Marine Affairs, Department of Hydraulic and Ocean Engineering, National Cheng Kung University, 1 University Road, Tainan 70101, Taiwan.
Mar Pollut Bull. 2021 Aug;169:112507. doi: 10.1016/j.marpolbul.2021.112507. Epub 2021 May 21.
Marine litter is one of the most significant marine environmental pollutants in coastal destinations around the world. Tourists' improper behavior in disposing of litter is a major contributor. The formation of tourists' environmentally responsible behavior (ERB) has thus become important in preventing and mitigating marine litter problems. This study aims to investigate factors affecting tourists' ERB using the extended theory of planned behavior (TPB). A questionnaire survey was conducted on Libong Island, Thailand between December 2019 and March 2020. A total of 876 respondents were surveyed. The empirical findings show that extended TPB with environmental awareness and environmental background can explain tourists' ERB. Recommendations for the formation of coastal tourists' ERB include (i) raising public awareness; (ii) promoting government administration; and (iii) elevating the quality of coastal attractions.
海洋垃圾是世界沿海地区最重要的海洋环境污染物之一。游客乱扔垃圾的不当行为是主要原因之一。因此，培养游客的环保责任行为（ERB）对于防止和减轻海洋垃圾问题变得尤为重要。本研究旨在利用扩展的计划行为理论（TPB）来探讨影响游客 ERB 的因素。2019 年 12 月至 2020 年 3 月，在泰国丽贝岛进行了一项问卷调查，共调查了 876 名受访者。实证结果表明，具有环境意识和环境背景的扩展 TPB 可以解释游客的 ERB。形成沿海游客 ERB 的建议包括：（i）提高公众意识；（ii）促进政府管理；和（iii）提高沿海景点的质量。
