Enticott Gareth
School of Geography and Planning, Cardiff University, Cardiff, CF10 3WA, Wales.
Ir Vet J. 2023 Jul 27;76(Suppl 1):17. doi: 10.1186/s13620-023-00245-w.
This paper considers the role of social research and human behaviour in attempts to eradicate bTB. Future attempts to eradicate bTB are likely to involve an increasing range of sophisticated technologies. However, the acceptance and use of these technologies is likely to depend on a range of behavioural incentives. The use of appropriate behavioural nudges may facilitate bTB eradication, but the paper contends that of more value are socio-cultural approaches to understanding behaviour. Specifically, the concepts of the 'good farmer' and 'real vets' are discussed to show how bTB eradication is dependent on social identities. In conclusion, the paper outlines four key roles for social research in assisting with future bTB eradication policies.
本文探讨了社会研究和人类行为在根除牛结核病的努力中所起的作用。未来根除牛结核病的尝试可能会涉及越来越多复杂的技术。然而，这些技术的接受和使用可能取决于一系列行为激励因素。运用适当的行为助推可能有助于根除牛结核病，但本文认为，理解行为的社会文化方法更有价值。具体而言，文中讨论了“好农民”和“真正的兽医”等概念，以说明牛结核病的根除如何依赖于社会身份。总之，本文概述了社会研究在协助未来牛结核病根除政策方面的四个关键作用。
