Wecker Hannah, Tizek Linda, Ziehfreund Stefanie, Kain Alphina, Traidl-Hoffmann Claudia, Zimmermann Gregor S, Scala Emanuele, Elberling Jesper, Doll Anaïs, Boffa Michael J, Schmidt Lea, Sikora Mariusz, Torres Tiago, Ballardini Natalia, Chernyshov Pavel V, Buters Jeroen, Biedermann Tilo, Zink Alexander
Technical University of Munich, School of Medicine, Department of Dermatology and Allergy, Munich, Germany.
Environmental Medicine, Faculty of Medicine, University of Augsburg, Augsburg, Germany.
World Allergy Organ J. 2023 Aug 2;16(8):100805. doi: 10.1016/j.waojou.2023.100805. eCollection 2023 Aug.
Asthma is a chronic inflammatory disorder of the airways and one of the most important non-communicable diseases worldwide. Analyzing crowdsourced data can help understand public interest and unmet needs as well as potential factors influencing search behavior.
The study aimed to investigate asthma-related web search data in Europe to identify possible regional and seasonal variations and to assess public interest.
Google Ads Keyword Planner was used to measure search volume for search terms related to , , and in 21 European countries between January 2018 and December 2021. The top 10 keywords of each country were categorized qualitatively. Search volume per 100 000 inhabitants was descriptively assessed in terms of regional and seasonal trends. Spearman correlations between search volume and pollen concentration as well as coronavirus disease (COVID-19) cases were investigated.
The median search volume per 100 000 inhabitants for and was highest in Northern and Western Europe, while the highest search volume for was observed in Western and Eastern regions. A seasonal trend was identified for all search terms and in all regions. Correlations were found between search frequency and pollen load and search behavior and COVID-19 cases. Overall, Europeans were most interested in the diseases in general, their treatment options, and symptoms.
These results highlighted the need for reliable and region-specific information about the disease and for public campaigns to improve asthma control. The study also emphasizes the importance of using crowdsourced data for a more encompassing overview beyond conventional healthcare data.
哮喘是一种气道慢性炎症性疾病，也是全球最重要的非传染性疾病之一。分析众包数据有助于了解公众兴趣、未满足的需求以及影响搜索行为的潜在因素。
本研究旨在调查欧洲与哮喘相关的网络搜索数据，以确定可能的区域和季节差异，并评估公众兴趣。
使用谷歌广告关键词规划师来衡量2018年1月至2021年12月期间21个欧洲国家与哮喘、治疗和症状相关搜索词的搜索量。对每个国家的前10个关键词进行定性分类。按每10万居民计算的搜索量根据区域和季节趋势进行描述性评估。研究了搜索量与花粉浓度以及冠状病毒病（COVID-19）病例之间的斯皮尔曼相关性。
每10万居民中哮喘和治疗的搜索量中位数在北欧和西欧最高，而症状的最高搜索量出现在西部和东部地区。所有搜索词在所有区域均呈现出季节性趋势。发现搜索频率与花粉负荷以及搜索行为与COVID-19病例之间存在相关性。总体而言，欧洲人对这些疾病、其治疗选择和症状最为关注。
这些结果凸显了提供关于该疾病的可靠且针对特定区域信息以及开展公众宣传活动以改善哮喘控制的必要性。该研究还强调了使用众包数据以获得超越传统医疗数据的更全面概述的重要性。
