Department of Business Administration, Business School, Sichuan University, Chengdu 610207, China.
Sensors (Basel). 2023 Jul 31;23(15):6824. doi: 10.3390/s23156824.
The progress of commercial VR headsets largely depends on the progress of sensor technology, the iteration of which often means longer research and development cycles, and also higher costs. With the continuous maturity and increasing competition of VR headsets, designers need to create a balance among user needs, technologies, and costs to achieve commercial competition advantages. To make accurate judgments, consumer feedback and opinions are particularly important. Due to the increasing maturity in the technology of commercial VR headsets in recent years, the cost has been continuously decreasing, and potential consumers have gradually increased. With the increase in consumer demand for virtual reality headsets, it is particularly important to establish a perceptual quality evaluation system. The relationship between consumer perception and product quality determined by evaluations of experience is improving. Using the research method implemented in this work, through semi-structured interviews and big data analysis of VR headset consumption, the perceptual quality elements of VR headsets are proposed, and the order of importance of perceptual quality attributes is determined by questionnaire surveys, quantitative analysis, and verification. In this study, the perceptual quality elements, including technical perceptual quality (TPQ) and value perceptual quality (VPQ), of 14 types of VR headsets were obtained, and the importance ranking of the VR headsets' perceptual quality attributes was constructed. In theory, this study enriches the research on VR headsets. In practice, this study provides better guidance and suggestions for designing and producing VR headsets so that producers can better understand which sensor technology has met the needs of consumers, and which sensor technology still has room for improvement.
商业 VR 头显的发展在很大程度上取决于传感器技术的进步，其迭代通常意味着更长的研发周期和更高的成本。随着 VR 头显的不断成熟和竞争加剧，设计师需要在用户需求、技术和成本之间取得平衡，以实现商业竞争优势。为了做出准确的判断，消费者的反馈和意见尤为重要。由于近年来商业 VR 头显技术的不断成熟，成本不断降低，潜在消费者逐渐增加。随着消费者对虚拟现实头显需求的增加，建立感知质量评价体系尤为重要。消费者感知与产品质量之间的关系通过体验评价得到了改善。本研究采用在这项工作中实施的研究方法，通过对 VR 头显消费的半结构化访谈和大数据分析，提出了 VR 头显的感知质量要素，并通过问卷调查、定量分析和验证确定了感知质量属性的重要性顺序。在这项研究中，获得了 14 种 VR 头显的技术感知质量（TPQ）和价值感知质量（VPQ）等感知质量要素，并构建了 VR 头显感知质量属性的重要性排名。从理论上讲，本研究丰富了 VR 头显的研究。从实践上讲，本研究为 VR 头显的设计和生产提供了更好的指导和建议，使生产者能够更好地了解哪些传感器技术满足了消费者的需求，哪些传感器技术仍有改进空间。
