Vasilenko E I, Voskoboinikova A P, Polonskiy A V, Korochensky A P
Belgorod State University, 308015, Belgorod, Russia,
Belgorod State University, 308015, Belgorod, Russia.
Probl Sotsialnoi Gig Zdravookhranenniiai Istor Med. 2023 Aug;31(Special Issue 1):691-695. doi: 10.32687/0869-866X-2023-31-s1-691-695.
Increasing interest in society in topics related to medicine and health is due to the current trend to consider physical, mental and social well-being as a basic human need. In the context of modern life, health is perceived as one of the most important values of an individual and society as a whole, therefore, medical discourse today plays a special role in culture, covering not only the professional expert and scientific community, but also the widest audience - the audience of the media. The media play a key role as a source of medical information and its targeted and targeted distribution. In this article, the medical discourse is analyzed in terms of its formation as a social activity and the role of modern mass media in it. The aim of the study is to analyze the demand for medical discourse in society and the features of its mediatization, which is the most important factor in the value-semantic dynamics of society and its way of life. The main empirical material is publications in the magazine "Zdorovie", the most popular Russian publication about a healthy lifestyle, medicine, practices for the treatment and prevention of diseases, the art of preserving beauty and vitality. The discourse of the popular scientific magazine "Zdorovie" as a very important segment of the value-semantic space of modern media is represented by a set of genres aimed at disseminating theoretical and practical medical knowledge, experience and providing medical services, taking into account the characteristics of medical subjects. dis-course, their information needs and problem-thematic requests, goal-setting attitudes, the degree and nature of interest, as well as the level of professional, general cultural and communicative competencies.
社会对与医学和健康相关主题的兴趣日益浓厚，这归因于当前将身体、心理和社会福祉视为人类基本需求的趋势。在现代生活背景下，健康被视为个人乃至整个社会最重要的价值观之一，因此，当今医学话语在文化中发挥着特殊作用，不仅涵盖专业专家和科学界，还包括最广泛的受众——媒体受众。媒体作为医学信息来源及其有针对性的传播发挥着关键作用。本文从医学话语作为一种社会活动的形成以及现代大众媒体在其中的作用方面进行分析。研究目的是分析社会对医学话语的需求及其媒介化特征，这是社会价值语义动态及其生活方式的最重要因素。主要实证材料是《健康》杂志上的出版物，这是俄罗斯最受欢迎的关于健康生活方式、医学、疾病治疗与预防实践、保持美丽与活力艺术的刊物。大众科学杂志《健康》的话语作为现代媒体价值语义空间的一个非常重要的部分，由一系列旨在传播理论和实践医学知识、经验以及提供医疗服务的体裁所代表，同时考虑到医学主题的特点、它们的信息需求和问题主题诉求、目标设定态度、兴趣程度和性质，以及专业、一般文化和交际能力水平。
