Dhawan Veena, Dhandore Suhas, Chakraborty Ashish Birendra, Dhalaria Pritu, Jethwaney Jaishri, Singh Ajeet Kumar
Immunization Division, Ministry of Health and Family Welfare Government of India, New Delhi, India.
Immunization Technical Support Unit, Ministry of Health and Family Welfare, Government of India, New Delhi, India.
Indian J Community Med. 2023 Sep-Oct;48(5):644-647. doi: 10.4103/ijcm.ijcm_248_23. Epub 2023 Sep 7.
Public health programmes are interlinked and intertwined with communication, advocacy and social mobilisation for their success. The unprecedented situation created by COVID-19 brought a medical emergency all over the world, the like of which was probably not seen after the Spanish Flu outbreak, a century ago. First there seemed no solution in sight when tens of thousands of people lost their lives to the coronavirus in various countries, but when the vaccine arrived, there were, in general, doubts about its efficacy and safety. Indian scenario was not any different. When the government launched the vaccine in a campaign mode in January 2021, it was also battling with misperceptions and vaccine hesitancy. Prime Minister Narendra Modi took it upon himself to address the issue through his various addresses to the nation and his signature programme Mann ki Baat (MKB) on the radio. This review paper examines the empirical research on MKB coverage of the COVID-19 pandemic, the media multiplier impact of the MKB, people's voices through their engagement with various social media platforms, and what is the impact on vaccine uptake.
公共卫生项目相互关联且相互交织，其成功离不开沟通、宣传和社会动员。新冠疫情造成的前所未有的局面给全球带来了一场医疗紧急情况，这可能是自一个世纪前西班牙流感爆发以来从未见过的。起初，当各国数以万计的人死于新冠病毒时，似乎看不到任何解决办法，但当疫苗问世时，人们普遍对其有效性和安全性表示怀疑。印度的情况也不例外。2021年1月政府以运动模式推出疫苗时，也在与误解和疫苗犹豫作斗争。纳伦德拉·莫迪总理亲自通过他向全国发表的各种讲话以及他在广播上的标志性节目《曼恩·基·巴亚特》（MKB）来解决这个问题。这篇综述论文研究了关于MKB对新冠疫情的报道、MKB的媒体乘数效应、人们通过参与各种社交媒体平台发出的声音以及对疫苗接种率的影响的实证研究。
