College of Business Administration, Sichuan Vocational College of Finance and Economics, Chengdu, Sichuan, China.
College of Management, Sichuan Agricultural University, Chengdu, Sichuan, China.
PLoS One. 2024 Jan 31;19(1):e0294439. doi: 10.1371/journal.pone.0294439. eCollection 2024.
With the rapid increase of the number of agricultural cooperatives in China, the problem of fake cooperatives has become more and more serious. The core problem is that some members do not use cooperative services, and elite capture phenomenon appears in the organization. Since services are one of the most important public goods attributes of cooperatives, it is important to ensure that more members use them. What are the factors that affect members' utilization level of cooperative services? Existing research does not provide a comprehensive answer. Based on the micro-survey data of 74 citrus cooperatives and 524 citrus members in China, the article found out that 50.9% of the members did not use any services provided by cooperatives, and only 20.04% of the members used cooperatives' sales services. So, this study empirically analyzes the factors that influence the use of cooperatives' services by puns model. The results show that quality of service, service convenience and mountain terrain promote the use of cooperative sales services for members. In addition, cooperative knowledge, planting area, surplus distribution, quality of service, and service convenience significantly increased the utilization leve of cooperative sales services by members. Finally, the study puts forward some suggestions, such as propagating cooperative sales service, improving the quality of cooperative sales service, perfecting cooperative distribution system.
随着中国农业合作社数量的快速增加，假合作社的问题越来越严重。核心问题是一些成员不使用合作社服务，组织中出现了精英捕获现象。由于服务是合作社最重要的公共物品属性之一，因此确保更多成员使用服务非常重要。影响成员对合作社服务利用水平的因素有哪些？现有研究并没有给出全面的答案。基于中国 74 个柑橘合作社和 524 名柑橘成员的微观调查数据，本文发现 50.9%的成员没有使用合作社提供的任何服务，只有 20.04%的成员使用合作社的销售服务。因此，本研究通过实证分析 Pun 模型来研究影响合作社服务使用的因素。结果表明，服务质量、服务便利性和山地地形促进了成员对合作社销售服务的使用。此外，合作社知识、种植面积、盈余分配、服务质量和服务便利性显著提高了成员对合作社销售服务的利用水平。最后，研究提出了一些建议，如宣传合作社销售服务、提高合作社销售服务质量、完善合作社分配制度。
