School of Economics and Management, Jingdezhen University, Jingdezhen, China.
Management Science and Engineering Research Center, Jiangxi Normal University, Nanchang, China.
Front Public Health. 2024 Feb 8;11:1253247. doi: 10.3389/fpubh.2023.1253247. eCollection 2023.
The objective of this study was to explore the game relationship among enterprise, the government, and the public under the new media environment, so as to provide decision-making reference for improving enterprise green technology innovation and promoting economy high-quality development with new media participation.
This study constructs a three-subject evolutionary game model of enterprise, government, and public based on multi-agent relationship analysis and evolutionary game theory. In addition, the derivation of an evolutionary equilibrium strategy and numerical simulation analysis is carried out to comprehensively explore the evolution trajectory of green technology innovation system under the new media environment.
(1) The system may have four stable evolutionary strategies: (1,0,0), (0,0,1), (1,0,1), and (1,1,1). (2) The initial strategy probability of various actors would affect the system evolution speed but not the evolution result, and the authenticity of new media reports is an important factor determining the system evolution of green technology innovation. (3) Numerical simulation results show that a fair and just new media environment can effectively constrain the traditional production behavior of enterprise, actively guide the public to participate in supervision, and play an alternative role to government regulation to a certain extent.
This study explores the evolutionary balance strategy of green technology innovation system under the new media environment, which not only enriches relevant theories of media environment governance but also has important reference value for promoting enterprises' green technology innovation and establishing an environmental governance system jointly governed by government, enterprise, public, and media.
本研究旨在探讨新媒体环境下企业、政府和公众之间的博弈关系，为新媒体参与下提高企业绿色技术创新水平、促进经济高质量发展提供决策参考。
本研究基于多主体关系分析和进化博弈理论，构建了企业、政府和公众三方主体的进化博弈模型，并进行了进化均衡策略的推导和数值模拟分析，全面探讨了新媒体环境下绿色技术创新系统的演化轨迹。
（1）系统可能存在四种稳定的演化策略：（1,0,0）、（0,0,1）、（1,0,1）和（1,1,1）。（2）各主体的初始策略概率会影响系统演化速度但不影响演化结果，新媒体报道的真实性是决定绿色技术创新系统演化的重要因素。（3）数值模拟结果表明，公平公正的新媒体环境可以有效约束企业的传统生产行为，积极引导公众参与监督，在一定程度上起到对政府监管的替代作用。
本研究探讨了新媒体环境下绿色技术创新系统的进化平衡策略，丰富了媒体环境治理相关理论，对促进企业绿色技术创新、建立政府、企业、公众和媒体共同参与的环境治理体系具有重要的参考价值。
