Orfin Rafael H, Uceda Victoria, Gardner Cody, Estrada Brianna, Tamayo Edward, Hernández-Torres Ruthmarie, Li Dongmei, Rahman Irfan, McIntosh Scott, Ossip Deborah J, Cupertino Ana Paula, Cartujano-Barrera Francisco
Department of Public Health Sciences, University of Rochester Medical Center, Rochester, United States.
School of Medicine, St. George's University, United States.
Tob Prev Cessat. 2024 Apr 9;10. doi: 10.18332/tpc/186146. eCollection 2024.
This study aims to assess the feasibility and cost of recruiting young Latino adults (aged 18-25 years) to participate in a vaping cessation study via social media and to describe the baseline characteristics of participants enrolled via social media.
Paid advertisements were launched using the Meta Ads platform, which serves ads to users on Facebook and Instagram. Key measures of audience targeting included ages 18-25 years, all genders, and the following interests: 'electronic cigarettes', 'vape', 'Latin pop', and 'Latin music'. The advertisements invited young Latino adults to join a text messaging vaping cessation study. By clicking on the advertisements, interested individuals were directed to a website to fill in a contact form. The study team contacted individuals who filled in the form, assessed them for study eligibility, and, if eligible, enrolled them in the study.
A total of 164 individuals completed the contact form, and 26 were successfully enrolled in the study. The enrollment efficiency ratio was 15.9% (26/164). The cost per enrollment was US$94.14. The participants' mean age was 22.7 years (SD=1.6). Half of the participants (50%) were male, 38.5% were female, and 11.5% were gender non-conforming/non-binary. Two-thirds of the participants (69.2%) were born in the US, 23.1% in Puerto Rico, and 7.7% in Mexico. Eight participants (30.7%) selected Spanish as their language of preference. In terms of the type of vaping device, 16 participants (61.5%) indicated using disposables, 6 (23.1%) cartridges/pods, and 4 (15.4%) tanks/refillable. Sixteen participants (61.5%) reported using marijuana in e-cigarettes. Six participants (23.1%) had high e-cigarette dependence. Twenty participants (76.9%) had attempted to quit e-cigarettes in the past year.
It is feasible to recruit young Latino adults for a vaping cessation study via social media. Social media offers a relatively low-cost approach to recruiting a diverse sample of Latino young adults who vape.
本研究旨在评估通过社交媒体招募年轻拉丁裔成年人（18 - 25岁）参与电子烟戒烟研究的可行性和成本，并描述通过社交媒体招募的参与者的基线特征。
使用Meta Ads平台投放付费广告，该平台会在Facebook和Instagram上向用户展示广告。受众定位的关键指标包括年龄在18 - 25岁、所有性别以及以下兴趣：“电子烟”、“蒸汽烟”、“拉丁流行音乐”和“拉丁音乐”。广告邀请年轻拉丁裔成年人加入一项短信电子烟戒烟研究。通过点击广告，感兴趣的个人会被引导至一个网站填写联系表格。研究团队会联系填写表格的个人，评估他们是否符合研究资格，若符合则将他们纳入研究。
共有164人填写了联系表格，其中26人成功纳入研究。纳入效率为15.9%（26/164）。每次纳入的成本为94.14美元。参与者的平均年龄为22.7岁（标准差 = 1.6）。一半的参与者（50%）为男性，38.5%为女性，11.5%为性别不一致/非二元性别。三分之二的参与者（69.2%）在美国出生，23.1%在波多黎各出生，7.7%在墨西哥出生。8名参与者（30.7%）选择西班牙语作为他们的首选语言。就电子烟设备类型而言，16名参与者（61.5%）表示使用一次性电子烟，6名（23.1%）使用烟弹/烟 pod，4名（15.4%）使用储油罐/可再填充式电子烟。16名参与者（61.5%）报告在电子烟中使用过大麻。6名参与者（23.1%）有较高的电子烟依赖。20名参与者（76.9%）在过去一年中曾尝试戒烟。
通过社交媒体为电子烟戒烟研究招募年轻拉丁裔成年人是可行的。社交媒体提供了一种成本相对较低的方法来招募不同类型的吸食电子烟的拉丁裔年轻成年人。
