社会表征、媒体与图像学：对与新冠疫情相关的脸书帖子的符号话语分析
Social representations, media, and iconography: A semiodiscursive analysis of Facebook posts related to the COVID-19 pandemic.
作者信息
Cohen Golda, Bessin Mathieu, Gaymard Sandrine
机构信息
Univ Angers, Université de Nantes, LPPL, SFR CONFLUENCES, France.
出版信息
Eur J Commun. 2022 Dec;37(6):629-645. doi: 10.1177/02673231221096332.
The aim of this study was to explore the COVID-19 pandemic social representation in the early stages of its development. Following a free association task and a categorical analysis, a corpus of COVID-19-related editorial illustrations from articles posted by leading French newspapers was collected. Iconographic analysis of editorial illustrations revealed 12 iconic patterns that seemed typical of the pandemic iconography. Findings suggest that articles eliciting the greatest engagement (i.e. reactions, comments, and shares) are those that use a stable iconography so that the topic can easily be identified by most Facebook users. Therefore, these images could play an important role in the objectification process development of the COVID-19 social representation. Future studies should therefore explore the impact of the relationship between the news media and their audiences on the visual representation of highly topical issues, in the light of the objectification process of social representation theory.
本研究的目的是探索新冠疫情在其发展初期的社会表征。在进行自由联想任务和分类分析后，收集了法国主要报纸发表文章中与新冠疫情相关的社论插图语料库。对社论插图的图像分析揭示了12种似乎是疫情图像典型特征的标志性模式。研究结果表明，引发最大参与度（即反应、评论和分享）的文章是那些使用稳定图像的文章，以便大多数脸书用户能够轻松识别主题。因此，这些图像可能在新冠疫情社会表征的客观化过程发展中发挥重要作用。因此，未来的研究应根据社会表征理论的客观化过程，探索新闻媒体与其受众之间的关系对高度热门话题视觉表征的影响。
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