1Equine Surgery, College of Veterinary Medicine, North Carolina State University, Raleigh, NC.
2Department of Clinical Sciences, College of Veterinary Medicine, North Carolina State University, Raleigh, NC.
J Am Vet Med Assoc. 2024 May 29;262(8):1081-1089. doi: 10.2460/javma.24.02.0083. Print 2024 Aug 1.
To investigate potential equine clients' perceptions of equine veterinarians based on attire.
763 horse owners/lessees.
Participants were invited to complete a survey shared mainly via equestrian social media pages between August and October 2022.1-3 Survey participants were shown pictures of a male veterinarian and a female veterinarian in 7 outfits ranging from casual to business attire and were asked to score the veterinarian on 7 traits: easygoing attitude, friendliness, compassion, trustworthiness, professionalism, competence, and cost of services. The survey asked which of the traits were most valued in an equine veterinarian, as well as whether various aspects of appearance including tattoos, piercings, and hair dyed a nonorganic color were acceptable for equine veterinarians.
Of the 2,655 individuals who opened the survey, 763 responses were included. Respondents were predominantly female (743/763 [97.4%]) from rural areas (493/763 [64.6%]). Only 37.1% (283/763) of respondents agreed that what a veterinarian wears influences their confidence in them. The highest-ranked traits in an equine veterinarian were knowledge/competency (mean ± SD, 1.46 ± 0.98), followed by trustworthiness (2.34 ± 1.08) and compassion (3.50 ± 1.20), with coveralls and scrubs being the preferred attire clients associated with these attributes (with the exception of compassion, for which polo shirt/jeans was the preferred attire). T-shirt/jeans was consistently ranked lowest by respondents in association with these attributes, except in the area of compassion, where polo shirt/black pants was ranked lowest.
Our findings suggested the attire and appearance of equine veterinarians can impact client perceptions, with veterinarians wearing scrubs and coveralls associated with higher competency and trustworthiness.
基于着装调查潜在的马主/马租客对兽医的看法。
763 名马主/马租客。
2022 年 8 月至 10 月期间，主要通过马术社交媒体页面邀请参与者完成一项调查。1-3 名调查参与者被展示了一名男兽医和一名女兽医的 7 张着装照片，从休闲装到商务装不等，并被要求根据 7 个特征对兽医进行评分：随和的态度、友好、同情心、值得信赖、专业精神、能力和服务费用。调查询问了哪些特征是马兽医最看重的，以及包括纹身、穿孔和染发等外观方面是否可以接受马兽医。
在打开调查的 2655 人中，有 763 人做出了回应。受访者主要是女性（763 名中的 743 名[97.4%]），来自农村地区（763 名中的 493 名[64.6%]）。只有 37.1%（283/763）的受访者同意兽医的穿着会影响他们对兽医的信心。马兽医中排名最高的特征是知识/能力（平均值±标准差，1.46±0.98），其次是值得信赖（2.34±1.08）和同情心（3.50±1.20），客户认为与这些属性相关的首选着装是工作服和工作服（除了同情心，首选着装是马球衫/牛仔裤）。受访者一致认为 T 恤/牛仔裤在这些属性方面的排名最低，除了同情心方面，马球衫/黑色裤子的排名最低。
我们的研究结果表明，兽医的着装和外貌会影响客户的看法，穿工作服和工作服的兽医与更高的能力和可信度相关。
