Coe Jason B, O'Connor Rachel, Pizzolon Christina N, Hester Kimberly A, Nogueira Borden Leandra J, Haley Derek
J Am Vet Med Assoc. 2020 Jun 1;256(11):1268-1276. doi: 10.2460/javma.256.11.1268.
To examine companion animal owners' perceptions of appropriate veterinarian attire and investigate potential associations between a veterinarian's attire and clients' ratings of trust in, confidence in, and comfort with a veterinarian.
449 pet owners.
Participants were randomly assigned to complete a questionnaire containing photos of a male or female model veterinarian photographed in 8 attire types (formal attire, white dress shirt with black pants, white casual shirt with khaki pants, surgical scrubs, white casual shirt with jeans, surgical scrub top with jeans, surgical scrub top with khaki pants, and white laboratory coat with khaki pants). Participants were asked to rate their trust in, confidence in, and comfort with the pictured individual on a response scale of 1 (low) to 7 (high), rank photos according to their preferences for attire, and provide input on the importance of attire and other appearance-related subjects. Attire and gender of photographed individual and participant demographics were investigated for associations with trust, confidence, and comfort scores.
Most (317/445 [71%]) respondents indicated veterinarians' attire was important. Attire type was significantly associated with respondents' trust, confidence, and comfort scores. Model veterinarian gender and participant education level were also associated with trust and comfort scores.
Veterinarians' attire is a form of nonverbal communication that is likely to inform clients' first impressions and may influence clients' trust in, confidence in, and comfort with a veterinarian. Veterinary personnel and veterinary management should consider how attire and general appearance represent staff members or their practice.
研究伴侣动物主人对兽医合适着装的看法，并调查兽医着装与客户对兽医的信任度、信心及舒适度评分之间的潜在关联。
449名宠物主人。
参与者被随机分配去完成一份问卷，问卷包含一名男性或女性兽医模特穿着8种着装类型的照片（正式着装、白色衬衫搭配黑色裤子、白色休闲衬衫搭配卡其色裤子、手术服、白色休闲衬衫搭配牛仔裤、手术服上衣搭配牛仔裤、手术服上衣搭配卡其色裤子、白色实验室大褂搭配卡其色裤子）。要求参与者根据1（低）至7（高）的评分标准对照片中人物的信任度、信心及舒适度进行评分，根据对着装的偏好对照片进行排序，并就着装及其他外貌相关主题的重要性提供意见。调查照片中人物的着装和性别以及参与者的人口统计学特征与信任度、信心及舒适度评分之间的关联。
大多数（317/445 [71%]）受访者表示兽医的着装很重要。着装类型与受访者的信任度、信心及舒适度评分显著相关。兽医模特的性别和参与者的教育水平也与信任度和舒适度评分相关。
兽医的着装是一种非语言交流形式，很可能会影响客户的第一印象，并可能影响客户对兽医的信任度、信心及舒适度。兽医工作人员和兽医管理人员应考虑着装和整体外貌如何代表工作人员或他们的诊所。
