Face detection in contextual scenes.

Object and scene perception are intertwined. When objects are expected to appear within a particular scene, they are detected and categorised with greater speed and accuracy. This study examined whether such context effects also moderate the perception of social objects such as faces. Female and male faces were embedded in scenes with a stereotypical female or male context. Semantic congruency of these scene contexts influenced the categorisation of faces (Experiment 1). These effects were bi-directional, such that face sex also affected scene categorisation (Experiment 2), suggesting concurrent automatic processing of both levels. In contrast, the more elementary task of face detection was not affected by semantic scene congruency (Experiment 3), even when scenes were previewed prior to face presentation (Experiment 4). This pattern of results indicates that semantic scene context can affect categorisation of faces. However, the earlier perceptual stage of detection appears to be encapsulated from the cognitive processes that give rise to this contextual interference.