Center for Evidence-Based Mentoring, University of Massachusetts Boston, Boston, Massachusetts.
Department of Psychology, Skidmore College, Saratoga Springs, New York.
J Nerv Ment Dis. 2024 Aug 1;212(8):419-429. doi: 10.1097/NMD.0000000000001786. Epub 2024 Jul 15.
This study evaluated the impact of a direct-to-consumer (DTC) marketing video designed to educate the public about patients' rights to evidence-based mental health care (EBMHC). Participants ( N = 632) were randomly assigned to an active DTC video condition, a control video condition, or a control condition without a video. Participants who watched the DTC video ( vs . both control conditions) had significantly greater knowledge of patients' rights to EBMHC. Further, individuals who watched the DTC ( vs . control) video reported significantly greater comfort with accessing care and perceived their assigned video as significantly more culturally sensitive. However, participants who watched the DTC video were not significantly different from both control conditions on self-report measures of self-efficacy in working with a provider, likelihood of asking a provider about one's rights, treatment-seeking intentions, and self-stigma. Findings suggest the potential for a DTC video to promote knowledge of EBMHC, though its impact on help-seeking perceptions and intentions was less promising.
本研究评估了一则直接面向消费者（DTC）的营销视频对公众了解患者接受循证心理健康护理（EBMHC）权利的影响。参与者（N=632）被随机分配到 DTC 视频主动组、控制视频组或无视频控制组。与两个对照组相比，观看 DTC 视频的参与者（vs.）对 EBMHC 患者权利的了解显著增加。此外，与对照组相比，观看 DTC 视频的个体在获取护理方面的舒适度和对指定视频的文化敏感性方面的评分显著更高。然而，在与提供者合作的自我效能感、向提供者询问自身权利的可能性、治疗寻求意愿和自我污名化等自我报告测量方面，观看 DTC 视频的参与者与两个对照组之间没有显著差异。研究结果表明，DTC 视频有促进 EBMHC 知识普及的潜力，但其对寻求帮助的看法和意愿的影响则不那么有前景。
