Liang Boyu, Yang Dajun, Tan Fuqiang, Sun Dajun, Li Jianshu
College of Art, Hebei University of Economics and Business, Shijiazhuang, Heibei, China.
School of Administration, North Sichuan Medical College, Nanchong, Sichuan, China.
Front Nutr. 2024 Aug 8;11:1401035. doi: 10.3389/fnut.2024.1401035. eCollection 2024.
This study aims to investigate the influence of psychological ownership of nutritional products on the purchase intention of high-pressure working groups, as well as the underlying mechanisms and boundary conditions of this influence. This study aims to investigate the impact of psychological ownership of nutritional products on the purchase intention of high-pressure working groups, as well as the underlying mechanisms and boundary conditions of this influence. The research contributes through the use of variance analysis, mediation models, and moderation models on data from adult participants over the age of 18, across three experiments. Experiment 1, conducted on the Credamo platform, randomly recruited 285 participants, with 148 males (51.9%) and 137 females (48.1%), and the results indicated a direct impact of psychological ownership on purchase intention. Building upon this, Experiment 2, which also utilized the Credamo platform and recruited 280 participants consisting of 136 males (48.6%) and 144 females (51.4%), further revealed the mediating role of perceived value. Experiment 3, with 265 participants randomly recruited on the Credamo platform, including 131 males (49.4%) and 134 females (50.6%), identified the moderating effect of nutritional awareness. The theoretical contribution of this study lies primarily in its in-depth exploration of the impact of psychological ownership of nutritional products. By integrating the factors of perceived value and nutritional awareness, it provides a systematic explanation for better understanding the purchase intentions of high-pressure working groups. Additionally, this study offers valuable strategies for merchants to enhance the purchase intentions of high-pressure living groups.
本研究旨在探讨营养产品心理所有权对高压工作群体购买意愿的影响，以及这种影响的潜在机制和边界条件。本研究旨在考察营养产品心理所有权对高压工作群体购买意愿的影响，以及这种影响的潜在机制和边界条件。该研究通过对18岁以上成年参与者的数据进行方差分析、中介模型和调节模型，在三个实验中做出了贡献。实验1在Credamo平台上进行，随机招募了285名参与者，其中男性148名（51.9%），女性137名（48.1%），结果表明心理所有权对购买意愿有直接影响。在此基础上，实验2同样利用Credamo平台，招募了280名参与者，其中男性136名（48.6%），女性144名（51.4%），进一步揭示了感知价值的中介作用。实验3在Credamo平台上随机招募了265名参与者，其中男性131名（49.4%），女性134名（50.6%），确定了营养意识的调节作用。本研究的理论贡献主要在于深入探讨了营养产品心理所有权的影响。通过整合感知价值和营养意识等因素，为更好地理解高压工作群体的购买意愿提供了系统的解释。此外，本研究为商家提高高压生活群体的购买意愿提供了有价值的策略。
